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Lecturer(s)
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Course content
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Weeks 1 - 13 Analysis of various fashion houses, typical product features, icon - product, merchandising, image, identity, communication and stimulation of the customer. Strategy of large ready-made clothing companies in comparison with large fashion houses. Influence of advertising, film, music, theater, art and current events in society, culture and art; their impact on the evolution of fashion. The World's Trends studios. Street-style development and its subsequent popularization in fashion. Sub-cultures. Current events in the Haute Couture and Pret-a-porter and fashion strategies - the world's textile trade fairs, symposiums, fashion weeks, competitions. Analysis of the student's own style in the context of world fashion brands.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Collaborative instruction, Cooperative instruction, Discussion, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Individual study, Students' self-study, Lecture with visual aids
- Contact hours
- 26 hours per semester
- Undergraduate study programme term essay (20-40)
- 15 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| structuring and processing search reports, about drawing procedures and composing 3D product sketches in 3D editors and free hands, technical and technological procedures for processing a 3D product model or a prototype of less demanding input (seat, head restraint, headlight housing, etc.) |
| Skills |
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| sketches the design variants of the produced product with respect to its technical functionality and aesthetic qualities, selects the most dramatic variant with regard to the input (style and target group), creates a 3D model of a simpler product (saddle, headrest, headlamp body, etc.) in the appropriate scale, |
| Competences |
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| N/A |
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| learning outcomes |
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| Knowledge |
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| of current strategies in the world of fashion, designing variants with a view to correctly linking the function and aesthetic criteria of the product using even unconventional methods, of basic materials used for textile production and specifics of their usage and processing, |
| Skills |
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| to understand the present situation in this field including the analysis and historical context of fashion design, to freely reflect and analyze current developments in the field of fashion, to respond and appropriately use the knowledge gained in the studio training for the implementation of semester works and semester projects |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture with visual aids |
| Individual study |
| Skills |
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| Skills demonstration |
| Individual study |
| One-to-One tutorial |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Continuous assessment |
| Skills |
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| Seminar work |
| Skills demonstration during practicum |
| Competences |
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| Individual presentation at a seminar |
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Recommended literature
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aktuální časopisy a publikace o designu, modě a umění.
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Baudot, Francois. Móda století. Vyd. 1. Praha : Ikar, 2001. ISBN 80-7202-943-6.
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Breward, Ch. The London look: fashion from street to catwalk. New Haven: Yale University Press, 2004. ISBN 0-300-10399-9.
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Hrubá, Věra. Tvůrci světové módy. Vyd. 1. Plzeň : Nava, 2000. ISBN 80-7211-040-3.
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Jarošová, Helena. Současná česká móda. Praha, 2002.
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Máchalová, Jana. Móda 20. století. Praha : Nakladatelství Lidové noviny, 2003. ISBN 80-7106-587-0.
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Turnerová, Lowri. Gianni Versace : poslední císař módy. Vyd. 1. [Plzeň] : NAVA, 1998. ISBN 80-7211-017-9.
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