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Lecturer(s)
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Bejr Petr, MgA.
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Schackwitz Juraj, MgA. Mgr.
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Course content
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Contents: Introductory part 1-3 - introduction to the field - research of current topics Main part 6-11 - assignment of tasks and research - typography in motion - orientation in the online space - graphic design in space - experience design - working with infographics as a key artistic motif - practical typography - typographic rules, the art of proofreading - typographic sins - basics of communication - ability to lead a project - preparation of data for online processing - consultation of assigned tasks Conclusion 12-13 - finalization of presentations - final test The content of individual lectures may vary depending on current topics and the difficulty of the tasks.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Collaborative instruction, Multimedia supported teaching, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
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| prerequisite |
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| Knowledge |
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| to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level , to specify basic knowledge of supporting arts disciplines , to know basic usage of characters and typography, text composition and different forms of characters, |
| Skills |
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| to realize own vizual expression in suitable way including its text part and its visualization, to show ability to solve design of vizualization of works of art, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of the sorting of fonts and their application in various publications, of important czech and international typographs, of basic rules of working with fonts, their choosing and using their various forms, |
| Skills |
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| of choosing and graphical editing of text with erudition on task, format, etc., to use basic rules fo choosing a font and graphical editing based on criteria of aesthetics, logics, etc., solve the appropriate level of visual design according to their study orientation, to present own artistic work - posters, powerpoint oe internet presentation, catalogue, invitation, etc., |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Competences |
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| Seminar work |
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Recommended literature
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha: Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Filip Blažek. Typokniha.
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Filip Kuna. Neznáme príbehy úspešných značiek. .
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Jakub Goldmann, Martin Kopta, Josef Platil. 75 tipů, jak si říct o web. .
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Jan Tschichold. Nová typografie. .
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Kneidl, Pravoslav. Z historie evropské knihy : Po stopách knih, knihtisku a knihoven. Praha: Nakl. Svoboda, 1989. ISBN 80-205-0093-6.
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Ladislav Sutnar. Visual Design in Action. .
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Linda Kudrnovská a kol.:. Identita. .
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Oldřich Hlavsa. Typografie I., II., III. .
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Pecina, Martin. Knihy a typografie. 2., rozš. vyd. Brno: Host, 2012. ISBN 978-80-7294-813-0.
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Přidalová Kateřina. Toto není jenom kniha. .
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Radek Sidun. Diakritický manuál. .
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Robin Kinross. Moderní typografie. Kriticko-historická esej. .
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Sean Adams. 365 přikázání grafického designu. .
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Simon Garfield. To je můj font. .
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Wilson, Harwey, Loewy. 1000 způsobů zpracování písma. .
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