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Lecturer(s)
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Ezzeddine Jana, doc. akad. mal.
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Course content
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Weeks 1 - 13 Consultation of submitted proposals on the topic - Presentation of alternative solutions, selecting the most appropriate one - Ongoing consultation, solving the project (KP) problems - Ongoing consultation and implementation of particular tasks - seminar papers
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Learning activities and teaching methods
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Collaborative instruction, Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Seminar
- Presentation preparation (report) (1-10)
- 20 hours per semester
- Graduate study programme term essay (40-50)
- 50 hours per semester
- Individual project (40)
- 100 hours per semester
- Preparation for an examination (30-60)
- 65 hours per semester
- Contact hours
- 208 hours per semester
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| prerequisite |
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| Knowledge |
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| to use knowledge about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria, inovatiness and individuality of the product, to design variants with a view to correctly linking the function and aesthetics of the product, to evaluate and analyze different factors related to the design of more complex product, to reproduce knowledge about technological procedures of different supporting and technical disciplines, of possibilities of cooperation with particular disciplines, the knowledge of possibilities and function of other disciplines on a level of educated estimation of their real possibilities for own work, to reproduce theoretical knowledge of function and specifics of PC softwares fo graphic designing and artistic and production technologies, of technical differences and advantages of particula alternatives for different instances, to use the suitable ways of mechanism of communication with the client to determine his/her requirements, to interpret own knowlidge about historical and contemporary style canons and their possible conections, to plan a project in the production team dealing with complex tasks, about ways to justify and defend your own design activity in relation to other members of the production team, |
| Skills |
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| to practically use PC softwares for graphical designing and advanced printing and artistic manufacturing technologies, to be able to combine and alter them to get own individual style and expression, to choose visual means and their practical elaborating suitable for specific situation, place, customer, targeted group etc. based on their contexts, to propose surface stylization of visually processed topics and their integration into a graphically effective composition related to own wide united graphic style, to make this style corresponding with enviroment, where should be the graphic style functional, to elaborate united graphi style for organization, company, school, etc., which would fullfill all the requirements given by its function, the contracting authority and it philosophy etc., to choose the appropriate technology for producing the final product based on its usage, to elaborate technical documentation of manufacturing, to reflect its work in the context of professional, technical and technological processes, to submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, to critically assess his/her own work in the field context and style framework, to select the most suitable variant of the final graphic project and create complex design documentation, to choose appropriate forms of presentation and promotion of graphic design, with erudition, to present his work to the professional community, to be able to accept and assert in a way the evaluation and critical response, to be member and leader of a team and to lead time and work management of a team consisting of professionals of different disciplines on developing a technicaly and functionally complex product, , to explain and defend his/her choice from other members of the production team, to be able to accept and assert in a way the evaluation and critical response, to individually choose a sphere of interest and problematics, which he/ she will deal with and graphically solve, |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about aesthetical, visual, functional and other aspects related to creation of effective visual style (for companies, cultural institutions, offices, schools, etc.) or orientation system of long- and short term character (buildings, historical places, towns and their parts, spot and cultural events, etc.) about planning a complex and technically difficult project of united visual style for specific customer, about time and work management related to given deadlines, about traditional procedures of elaborating more complex projects and their alternatives, about the possibilities and limits of involvement in interdisciplinary cooperation on graphic design projects in more difficult complexes, about a wider range of advanced graphic assets, about their possible reciprocal compositional relationships and their usage in conventional and experimental way, about ways of finding out the effectivity of own work, about evaluating criteria based on professional community and general society, about creating and choosing variants with erudition on estimated reaction of targeted group, about posibilities of improvement of own artistic and technical skill and knowlidge by analysis of own work with errudition on different criteria , by comparing own work with others and by elaborating various alternatives based on different calcuclated emphasies, about time and work management of the whole team aimed to long- and short-term plans and deadlines, of rules and specifics of cooperation of a graphic designer and industrial company for manufacturing by his/ her design, |
| Skills |
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| to individually plan and systematically realise more difficult authors graphical project of united visual style for specific place of own will on a high level of aesthetics and art, function and technics, to critically assess his/her own work in the field context and style framework, to work with several varied alternatives and variations, to choose most suitable design based on specific requirements of each project, to select the most suitable variant of the final graphic project and create complex design documentation, choose the appropriate technology for producing the final product, to be able to arrange a cooperation with specified company for industrial manufacturing, to make effort to find various solutions to given problem, to maintain originality of own design and to own advancement aiming to distinctie artistic and graphic expression, to willingly analyze own work by different criteria and to find consecutive alternatives, to be able to accept and assert in a way the evaluation and critical response, to reflect own work in the context of professional, technical and technological processes, to assume the result of evaluation of professional and general society, to have an overview and to show interest in project, real and potencional, in a field of student work, to search for suitable opportunities and to take part in competitions and cimmissions, to recall the appropriate forms of presentation and promotion of the prototype/project based on the type of customer or viewer in different occasions, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Design trend : revue nového vizuálního stylu. Brno : Design centrum České republiky, 1992.
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Font : reklamní grafika a DTP : první grafický časopi.
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Dabner, David. Grafický design v praxi : [zásady, postupy, projekty]. [Praha] : Slovart, 2004. ISBN 80-7209-597-8.
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Fiell, Charlotte; Fiell, Peter. Contemporary graphic design. Hong Kong: Taschen, 2007. ISBN 978-3-8228-5269-9.
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Fiell, Charlotte; Fiell, Peter. Graphic Design Now. Taschen 2001.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Heller, Steven. Paul Rand. London : Phaidon Press, 1999. ISBN 0-7148-3994-9.
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Hollis, Richard. Graphic Design, Concise History, Thames + Hudson 2001.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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