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Lecturer(s)
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Course content
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Introductory part 1-3 - introduction to the field - research of current topics Main part 6-11 - assignment of tasks and research - basics of typography - font as the main means of expression - 2D and 3D composition exercises - work with stylization with graphic abbreviation - basics of layout creation - basics of typography in InDesign - practical typography - rules of typesetting - work with photography, illustration, color - consultation of assigned tasks Conclusion 12-13 - finalization of presentations - final test The content of individual lectures may change according to current topics and the difficulty of the tasks.
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Learning activities and teaching methods
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Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 10 hours per semester
- Individual project (40)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| No particular prerequisites specified. |
| recall procedures modeling shapes specific forms, compare the results achieved on the given field of creation (own and foreign), apply knowledge about materials and their shaping, |
| Skills |
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| modeling and machining basic cover materials, formulate and write an explanation and legend of the product, consider the ratio of functionality and aesthetic quality of the product and project it into design and prototype design, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of use of the graphic design field in relation to media and package design, about historical and contemporary style canons, about possible basic forms of package graphic design and its usage for different purposes, |
| Skills |
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| to apply the knowledge and skills of basic tools of graphic editors, to solve given tasks technically and conceptualy in relation to book culture, graphic design and printing, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Bohatec, M. Konstruktivistická teorie knižní tvorby.
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Caduff, Reto,; Heller, Steven. Ladislav Sutnar: Visual Design in Action. 2015. ISBN 978-3-03778-424-2.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth: Auer, 2005. ISBN 3-403-04316-9.
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Fabel K. Současná typografie. Praha: Odeon, 1981.
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Filip Blažek. Typokniha.
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Filip Kuna. Neznáme príbehy úspešných značiek. .
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HELLER, Jan. Obalový design. Bratislava: Slovart, 2009. ISBN 9788073911911.
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Hlavsa O. Typografia I. - iii.
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Jakub Goldmann, Martin Kopta, Josef Platil. 75 tipů, jak si říct o web. .
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Jan Tschichold. Nová typografie. .
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Kateřina Přidalová. Toto není jenom kniha. .
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Ladislav Sutnar. Visual Design in Action. .
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Linda Kudrnovská a kol.:. Identita. .
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Martin Pecina. Knihy a typografie. .
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Muzika, F. Krásné písmo. Praha, 1963.
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Radek Sidun. Diakritický manuál. .
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Robin Kinross. Moderní typografie. Kriticko-historická esej. .
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Rossman, Z. Písmo a fotografie v reklamě.
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Sean Adams. 365 přikázání grafického designu. .
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Simon Garfield. To je můj font. .
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Wilson/Harwey/Loewy. 1000 způsobů zpracování písma. Slovart, 2005.
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