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Lecturer(s)
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Course content
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Lesson 1 - 1900-1920: The beginnings of modernity in fashion Theory: Belle Époque, Art Nouveau silhouette, the emergence of haute couture (Worth, Poiret). The influence of industrialization, women's emancipation, and World War I. Changing silhouette: corset vs. looser lines. Practice: Analysis of period cuts and silhouette structure. A short drawing study of the transformation of the female silhouette before and after 1910. Lesson 2 - 1920-1940: Modernism, sports style, and Hollywood Theory: Art Deco, Coco Chanel, Madeleine Vionnet, bias cut. The emergence of sports fashion, unisex elements, and the influence of Hollywood. Economic and political influences (the crisis of 1929, the pre-war period). Practice: Analysis of selected clothing from the 1920s and 1930s - shape, material, construction. Creating a moodboard reflecting Art Deco aesthetics. Lesson 3 - 1940-1960: Dior's "New Look" and post-war reconstruction Theory: Clothing regulations during the war, utility, and improvisation. Dior and the return of luxury, feminine silhouettes of the 1950s. Development of ready-to-wear and industrial production. Practice: Study of the "New Look" cut - proportions, lines, construction principles. Experiment with volume and silhouette shaping on a paper model. Lesson 4 - 1960-1980: Revolutions, subcultures and technologies Theory: The fashion revolution of the 1960s, miniskirt, futurism (Courr?ges, Cardin). Hippies, punk, workwear as inspiration. New synthetic materials, mass media, street style. Practice: Analysis of subcultural clothing (punk, hippies, mods). Creation of one's own variation of a subcultural element (collage, drawing, material experiment). Lesson 5 - 1980-2000: Globalization, brands, postmodernism Theory: Power dressing, Japanese avant-garde (Kawakubo, Yamamoto). The rise of logomania and fashion marketing. Fast fashion, new technologies, digitalization of the late 20th century. Practice: Analysis of the work of a selected designer from the 1980s to the 1990s. Creation of the visual "brand DNA" of a specific fashion brand. Lesson 6 - 2000-present: Sustainability, digitalization, diversity Theory: Slow fashion, ecological materials, and local production. Digital fashion, virtual designers, 3D technologies. Transformations of presentation (social media, inclusivity, gender fluidity). Practice: Analysis of a selected current trend from the perspective of material/technology. Mini-project: design of a concept for a fashion object responding to a current thematic problem.
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Learning activities and teaching methods
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Collaborative instruction, Cooperative instruction, Discussion, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Group discussion, Skills demonstration, Students' self-study, Lecture with visual aids, Practicum, Field trip
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
- Attendance on a field trip (number of real hours - maximum 8h/day)
- 8 hours per semester
- Contact hours
- 48 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| to provide basic knowledge of technical and technological procedures of clothing design and production, to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level, to specify basic knowledge of supporting arts disciplines, to have basic knowledge about artistic and style canons of evolution of visual and applied art related to general history, |
| Skills |
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| to work systematically on either seminar work or own learning, to show interest in learning of theory of problematics usable in own practical work as an inspiration, to use basic expresive means and options of comics and its different forms, on a basic level, to analyze and characterize particular styles in relation with social-technical contexts, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| is familiar with key fashion trends from 1900 to the present, knows the key designers, brands, and technological innovations of individual decades, understands the social, politica,l and cultural context of fashion development, |
| Skills |
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| can analyze clothing style, cut and material in a historical context, can create basic research and visual output responding to contemporary trends. |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Lecture with visual aids |
| Self-study of literature |
| Lecture with a video analysis |
| Skills |
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| Individual study |
| Practicum |
| Competences |
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| Discussion |
| Individual study |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Continuous assessment |
| Combined exam |
| Skills |
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| Seminar work |
| Competences |
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| Individual presentation at a seminar |
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Recommended literature
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Hlaváčková, K. Česká móda 1940-70, Zrcadlo doby, Praha, Olympia a UPM, 2000.
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Kybalová, Ludmila. Od "zlatých dvacátých" po Diora. Praha: NLN, Nakladatelství Lidové noviny, 2009. ISBN 978-80-7106-149-6.
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Lipovetsky, Gilles. Říše pomíjivosti : móda a její úděl v moderních společnostech. V českém jazyce vyd. 1. Praha: Prostor, 2002. ISBN 80-7260-063-X.
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Máchalová, Jana. Móda 20. století. Praha: Nakladatelství Lidové noviny, 2003. ISBN 80-7106-587-0.
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