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Lecturer(s)
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Sikorová Jitka, Ing. Ph.D.
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Course content
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Introduction - organization of lessons, principles of the game. Basic User Prerequisites, the introductory screen, market paramertes. Financing in the game, Reports - pilot rounds. Products, sales channels - pilot rounds. Marketing communication, Human resources - pilot rounds. 1st version of the game (module Travel Agency) 1 - 3 rounds. 1st version of the game (module Travel Agency) 4 - 6 rounds. 1st version of the game (module Travel Agency) 7 - 9 rounds. Evaluation and launching of the 2nd version of the game (module Electro) 1 - 3 rounds. 2nd version of the game (module Electro) 4 - 6 rounds. 2nd version of the game (module Electro) 7 - 9 rounds. Final summary and Evaluation Presentations.
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Learning activities and teaching methods
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- Team project (50/number of students)
- 25 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 26 hours per semester
- unspecified
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| to basic knowledge of business economics, management, finance and accounting,marketing and human resource management |
| Skills |
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| to work with computer and use common programmes |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to determine the parameters of company financing |
| describe brand and sales communication |
| to write reports |
| to define marketing communication |
| to explain procedurs in human resource management |
| Skills |
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| to apply methods and techniques from the business, management, finance and marketing |
| to make decisions relating to actions of competitors |
| to apply suitable tools to solve decision problem |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
|---|
| Practicum |
| Self-study of literature |
| Collaborative instruction |
| Multimedia supported teaching |
| Skills |
|---|
| Practicum |
| Collaborative instruction |
| Individual study |
| Skills demonstration |
| Multimedia supported teaching |
| Competences |
|---|
| Skills demonstration |
| Cooperative instruction |
| Lecture |
| assessment methods |
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| Knowledge |
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| Continuous assessment |
| Skills demonstration during practicum |
| Skills |
|---|
| Skills demonstration during practicum |
| Continuous assessment |
| Competences |
|---|
| Skills demonstration during practicum |
| Continuous assessment |
| Project |
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Recommended literature
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Hrdý, M., Krechovská, M. Podnikové finance v teorii a praxi. Praha: Wolters Kluwer, 2016. ISBN 978-80-7552-449-2.
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Kotler, P., Keller, K., L. Marketing management. Noida: Pearson, 2018. ISBN 978-93-325-5718-5.
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Taušl Procházková, P., Jelínková, E. Podniková ekonomika - klíčové oblasti. Praha:Grada, 2018. ISBN 978-80-271-0.
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Veber Jaromír a kol. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009.
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