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Lecturer(s)
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Kocur Zdeněk, doc. PhDr. Ph.D.
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Course content
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Theory - basic overview Approaches and methodology Message; news and current affairs Media subsystem as a segment of political system with emphasis on reality of the Czech Republic; public vs. commercial; media advice and examples Journalist and codes of ethics Politics in the Social Media Era - general introduction Politics in the Social Media Era (Facebook, Twitter and Instagram as PR and Political Communication Tools) Fake News in politics - from production to spreading tactics; Fake News and strategies of the EU, Czech Republic and NGOs; how to detect Fake News? Excursion in Czech Television Excursions in Czech Radio or journalists visit in class
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Learning activities and teaching methods
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- Undergraduate study programme term essay (20-40)
- 30 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Attendance on a field trip (number of real hours - maximum 8h/day)
- 8 hours per semester
- Contact hours
- 52 hours per semester
- Preparation for an examination (30-60)
- 56 hours per semester
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| prerequisite |
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| Knowledge |
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| to differentiate between the particular types of scientific outputs |
| Skills |
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| to search and critically evaluate the scientific literature on particular topic |
| to present student's academic outputs in Czech language |
| to create formally acceptable academic output |
| to apply basic principles of scientific work, for example working with scientific literature or references |
| Competences |
|---|
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to classify the types of media and describe their basic characteristics in relation to political sphere |
| to describe on the general level the relations between the media nad political sphere |
| to explain the basis of the activities of particular professions in the sphere of media |
| to differentiate between the basic journalistic genres and styles |
| to characterize the role of jounalism and medias in contemporary society |
| to describe the basic parameters of media environment |
| Skills |
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| to analyze and critically interpret different types of media outputs on the basis of knowledge of the media environment parameters |
| to evaluate critically the particular media output on the basis of knowledge of journalistic styles and genres |
| to create media output in particular style and genre |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| Lecture supplemented with a discussion |
| Skills |
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| Seminar |
| Field trip |
| Competences |
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| Seminar |
| assessment methods |
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| Knowledge |
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| Written exam |
| Skills |
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| Individual presentation at a seminar |
| Seminar work |
| Competences |
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| Individual presentation at a seminar |
| Seminar work |
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Recommended literature
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Burton, Graeme; Jirák, Jan. Úvod do studia médií. Brno : Barrister & Principal, 2001. ISBN 80-85947-67-6.
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Čmejrková, Světla; Hoffmannová, Jana. Jazyk, média, politika. Vyd. 1. Praha : Academia, 2003. ISBN 80-200-1034-3.
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Jirák, Jan; Köpplová, Barbara. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
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Leichtová, Magdalena. Média a rozvoj : pracovní listy. Plzeň : Západočeská univerzita v Plzni, 2011. ISBN 978-80-261-0021-8.
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Thompson, John B. Média a modernita : sociální teorie médií. Praha : Karolinum, 2004. ISBN 80-246-0652-6.
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Trampota, Tomáš. Zpravodajství. Vyd. 1. Praha : Portál, 2006. ISBN 80-7367-096-8.
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Washbourne, Neil. Mediating politics : newspapers, radio, television and the Internet. Maidenhead : Open University Press, 2010. ISBN 0-335-21759-1.
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