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Lecturer(s)
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Königová Veronika, PhDr. Ph.D.
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Bochníčková Ivana, Mgr. PhD.
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Frýbl Václav, BA
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Course content
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Suggested lesson topics: Company structure Employees and HR Marketing and advertising Customer care Design and innovation Meetings and conferences
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Learning activities and teaching methods
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- Contact hours
- 52 hours per semester
- Preparation for formative assessments (2-20)
- 9 hours per semester
- Preparation for comprehensive test (10-40)
- 20 hours per semester
- Presentation preparation (report) (1-10)
- 3 hours per semester
- Preparation for an examination (30-60)
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| disponovat znalostí anglického jazyka na úrovni B2 podle SERR |
| orientovat se v základních morfologických a syntaktických kategoriích anglického jazyka |
| disponovat všeobecným přehledem v oblasti české ekonomiky |
| orientovat se v základních obchodních pojmech |
| rozumět středně obtížným obchodním textům |
| Skills |
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| summarize the content of written English specialized text and identify the main ideas |
| basically understand English documents from the field of commercial correspondence |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| demonstrate the knowledge of the English language at B2+ level according to CEFR |
| show knowledge of vocabulary and phraseology dealing with commercial practice |
| understand specialized texts dealing with commercial practice |
| demonstrate the knowledge of grammar typical for business communication in English |
| show knowledge of the basic situations in business and to be able to assign an English equivalent to Czech expressions |
| Skills |
|---|
| demonstrate the knowledge of the English language at B2+ level according to CEFR |
| effectively participate in situations typical for commercial practice and find suitable expressions in them |
| create basic types of commercial correspondence documents |
| analyze thematic listening material and to respond to it adequatly |
| reproduce the content of business-themed texts |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Seminar |
| Multimedia supported teaching |
| Discussion |
| Skills |
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| Seminar |
| Multimedia supported teaching |
| Skills demonstration |
| Competences |
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| Self-study of literature |
| assessment methods |
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| Knowledge |
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| Test |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Combined exam |
| Skills |
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| Test |
| Individual presentation at a seminar |
| Continuous assessment |
| Competences |
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| Self-evaluation |
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Recommended literature
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Guffey, Mary Ellen, Loewy, Dana. Essentials of Business Communication. Mason: South-Western College Pub, 2012.
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Hughes, John, Naunton, Jon. Business Result Intermediate. Oxford: Oxford University Press, 2017.
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Chapman, Rebecca. English for Emails. Oxford: Oxford University Press, 2008.
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Lougheed, Lin. Business Correspondence. A Guide to Everyday Writing. New York: Pearson Education ESL, 2002.
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Mascull, Bill. Business vocabulary in use : advanced. Cambridge : Cambridge University Press, 2005. ISBN 0-521-54070-4.
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Vince, Michael. Advanced langugage practice : English grammar and vocabulary : with key. Oxford : Macmillan, 2009. ISBN 978-0-2307-2703-8.
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