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Lecturer(s)
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Voříšková Jana, Mgr. Doktor der Philosophie
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Course content
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The development of oral and written expression in the field of business communication, expansion and deepening of terminology from a contrastive point of view, as well as methods, forms and means of modern communication and its main principles. Business negotiation training in preparation for the compulsory internship.
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Learning activities and teaching methods
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- Contact hours
- 26 hours per semester
- Preparation for an examination (30-60)
- 52 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| to characterize the administrative functional style |
| to distinguish a private and business letter |
| to list the formalities of a business letter |
| to distinguish the official and unofficial communication situation |
| to list examples of administrative functional style units |
| Skills |
|---|
| to discuss and argue |
| to build an administrative style text text structure |
| to present themselves in the official communication situation |
| to compile the basic documents for the interview (structured curriculum vitae, motivation letter) |
| to use modern communication tools |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to distinguish between different ways of business communication |
| to characterize the ways and forms of communication in the commercial sphere |
| to list the formal principles of business communication |
| to list and identify the individual components of business communications |
| to compare business communications in Czech and studied languages and identify stylistic and formal differences |
| Skills |
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| to use instructively lexicographic manuals for commercial communication purposes |
| to analyze the content and structure of sample business communications |
| to explain and apply terminology from the field of communication in the commercial sphere |
| to recognize or correct shortcomings in commercial communications |
| to create your own texts for communication in the commercial sphere in the studied languages |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Practicum |
| Textual studies |
| Skills |
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| Practicum |
| Skills demonstration |
| Textual studies |
| Competences |
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| Practicum |
| Textual studies |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Skills |
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| Combined exam |
| Competences |
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| Combined exam |
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Recommended literature
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Buscha, Anne; Linthout, Gisela. Geschäftskommunikation : Verhandlungssprache : Wortschatz, Sprechfertigkeitsübungen und ausgewählte Grammatik für Deutsch als Geschäfts- und Verhandlungssprache. 1. Aufl. Ismaning : Hueber, 2007. ISBN 978-3-19-091598-9.
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Eismann, Volker. Wirtschafts-Kommunikation Deutsch : Lehrbuch 1. 1. Aufl. München : Klett-Langenscheidt, 2013. ISBN 978-3-12-606186-5.
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Hering, Axel; Matussek, Magdalena. Geschäftskommunikation - Besser schreiben. Kursbuch. Ismaning, 2007.
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HERINGER, H. J.:. Interkulturelle Kommunikation. UTB, 2004. ISBN 3-8252-2550-X.
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Křivohlavý, Jaro. Hořet, ale nevyhořet. Druhé, přepracované vydání, v KNA první. 2012. ISBN 978-80-7195-573-3.
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Přikrylová, Jana. Moderní marketingová komunikace. 2., zcela přepracované vydání. 2019. ISBN 978-80-271-0787-2.
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Semerádová, Tereza; Weinlich, Petr. Marketing na Facebooku a Instagramu : využijte naplno organický dosah i sponzorované příspěvky. 1. vydání. 2019. ISBN 978-80-251-4959-1.
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Stanton, A. J.; Wood, L.R. Longman commercial communication : an intermediate in english for commercial correspondence and practice : students' book. Essex : Longman, 1997. ISBN 0-582-85273-0.
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VYMĚTAL, Štěpán. Krizová komunikace: a komunikace rizika.. Praha: Grada, 2009. ISBN 978-80-247-2510-9.
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