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Lecturer(s)
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Tesařová Jaroslava, Mgr. Ph.D.
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Course content
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Types of Czech tourist destinations (cultural, historical, spa resorts, and regional/natural attraction, etc.), life cycle of destination and its image, strategic marketing process and plan, implementation, supervision, types of transportation in travel industry, types of restaurants/hotels, an overview of historic sites in particular regions.
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Learning activities and teaching methods
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Collaborative instruction, Skills demonstration, Individual study, Seminar
- Contact hours
- 26 hours per semester
- Preparation for comprehensive test (10-40)
- 15 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 11 hours per semester
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| prerequisite |
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| Knowledge |
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| The course assumes knowledge of the German language at the B1 level of Common European Framework of Reference for Languages. |
| learning outcomes |
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| Students are able to communicate in the area of destination marketing both in spoken and written form. |
| teaching methods |
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| Seminar |
| Skills demonstration |
| Collaborative instruction |
| Individual study |
| assessment methods |
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| Test |
| Skills demonstration during practicum |
| Individual presentation at a seminar |
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Recommended literature
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Albena Rangelova, Zdeňka Tichá. Vícejazyčný studijní slovník pro potřeby cestovního ruchu. Sofija : Izdatelstvo "Valentin Trajanov", 2008. ISBN 978-954-9928-32-7.
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Bieger, Thomas. Management von Destinationen. 6. Aufl. München ; R. Oldenbourg Verlag, 2005. ISBN 3-486-57656-9.
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FREYER, Walter. Tourismus. Einführung in die Fremdenverkehrsökonomie. München: Oldenbourg Wissenschaftsverlag, 2006. ISBN 3-486-57874-X.
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FUCHS, Wolfgang; MUNDT; Jörn W.; ZOLLONDZ; Hans-Dieter. Lexikon Tourismus: Destinationen, Gastronomie, Hotellerie, Reisemittler, Reiseveranstalter, Verkehrstäger. München: Oldenbourg, 2008. ISBN 978-3-486-25069-5.
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LUFT, Hartmut. Destination Management in Theorie und Praxis: Organisation und Vermarktung von Tourismusorten und Tourismusregionen. Messkirch: Gmeiner, 2007. ISBN 978-3-89977-109-1.
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