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Lecturer(s)
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Tesařová Jaroslava, Mgr. Ph.D.
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Course content
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Principles of the destination management, differences between destination management and company management, destination management and regional tourism organisations, development and sale of products, communication with the target group and attendance support, image destination promotion, target market identification, destination organisation, its role and levels (Visit London, Pražská informační služba, European Travel Commission), forms of cooperation and management destination administration.
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Learning activities and teaching methods
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Collaborative instruction, Individual study, Seminar
- Contact hours
- 26 hours per semester
- Preparation for comprehensive test (10-40)
- 15 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 11 hours per semester
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| prerequisite |
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| Knowledge |
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| A student is supposed to have knowledge of German at the B1 level of The Common European Framework of Reference for Languages. |
| learning outcomes |
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| Students are able to identify and evaluate forms of globalization and integration in the field of tourism and spa industry. They are able to present them verbally as well as in the form of marketing management. In speech performance, they will adhere to the rules of social communication. |
| teaching methods |
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| Seminar |
| Collaborative instruction |
| Individual study |
| assessment methods |
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| Test |
| Skills demonstration during practicum |
| Individual presentation at a seminar |
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Recommended literature
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FREYER, Walter. Tourismus. Einführung in die Fremdenverkehrsökonomie. München: Oldenbourg Wissenschaftsverlag, 2006. ISBN 3-486-57874-X.
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FUCHS, Wolfgang; MUNDT; Jörn W.; ZOLLONDZ; Hans-Dieter. Lexikon Tourismus: Destinationen, Gastronomie, Hotellerie, Reisemittler, Reiseveranstalter, Verkehrstäger. München: Oldenbourg, 2008. ISBN 978-3-486-25069-5.
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Weiermair, K. Unternehmertum im Tourismus : Führen mit Erneurungen. 2., neu bearbeitete und erweiterte Aufl. Berlin : Erich Schmidt, 2008. ISBN 978-3-503-10662-2.
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