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Lecturer(s)
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Šebík Anton, PhDr. Mgr. Ph.D.
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Course content
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1-2. basic terms and concepts (both theoretical and practical) from the area of public opinion research 3-4. history of public sphere 5-6. history of public opinion research 7-8. selected theories of public opinion and its formation 9-10. methods of public opinion research 11-12. ethic codex of WAPOR and ESOMAR
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Project-based instruction, Students' portfolio, Task-based study method, Individual study, Textual studies, Seminar
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 52 hours per semester
- Preparation for comprehensive test (10-40)
- 40 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 15 hours per semester
- Preparation for an examination (30-60)
- 60 hours per semester
- Preparation for formative assessments (2-20)
- 20 hours per semester
- Individual project (40)
- 33 hours per semester
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| learning outcomes |
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| Knowledge |
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| Students are able to: - define basic theoretical and practical terms of public opinion research (thereinafter POR( - describe history of public sphere and POR - charakterize basic theories of public opinion and its formation - describe selected methods of POR - discuss assigned seminar literature critically - write summary of their arguments on assigned literature - find relevant literature on assigned topic - define research questions and hypotheses based on literature review - choose suitable methods of POR for assessing validity of their hypotheses - aply suitable methods of POR - realize own POR - analyze results of POR - formulate relevant conclusions on the basis of analysing results - write: research question, hypotheses, and their theoretical resoning; choice of suitable methods; findings and conclusions |
| teaching methods |
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| Lecture supplemented with a discussion |
| Seminar |
| Task-based study method |
| Textual studies |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| assessment methods |
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| Combined exam |
| Test |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
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Recommended literature
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Červenka, Jan,; Kunštát, Daniel. České veřejné mínění : výzkum a teoretické souvislosti. Praha : Sociologický ústav Akademie věd ČR, 2006. ISBN 80-7330-081-8.
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Glynn, Caroll J. Public opinion. 2nd ed. Boulder : Westview Press, 2004. ISBN 0-8133-4172-8.
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Šubrt, Jiří. Kapitoly ze sociologie veřejného mínění : teorie a výzkum. Praha : Karolinum, 2000. ISBN 80-7184-522-1.
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Zaller, John R. The nature and origins of mass opinion. Cambridge : Cambridge University Press, 1992. ISBN 0-521-40786-9.
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