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Lecturer(s)
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Šebík Anton, PhDr. Mgr. Ph.D.
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Course content
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- selected theories of mass communication - preparation of own literature review on an assigned topic - discussion of students' assingments
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Learning activities and teaching methods
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Cooperative instruction, Project-based instruction, Discussion, Individual study, Textual studies, Lecture, Seminar
- Undergraduate study programme term essay (20-40)
- 25 hours per semester
- Individual project (40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
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| prerequisite |
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| Knowledge |
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| - KSS/TMK1 - ability to read in English |
| learning outcomes |
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| Students are able to: - find relevant literature on assign topic - compare starting-points, methods and conclusions of literature critically - write results summary of literature comparison clearly - take relevant conclusion which flows from comparison - present comparison results at the seminar - clearly define research question related to assigned problem - formulate crucial arguments related to defined research question - take relevant conclusion which flows from arguments - write short essay which summs up research question, arguments and conclusion |
| teaching methods |
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| Lecture |
| Seminar |
| Textual studies |
| Project-based instruction |
| Cooperative instruction |
| Individual study |
| Discussion |
| assessment methods |
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| Skills demonstration during practicum |
| Seminar work |
| Project |
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Recommended literature
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Wadsworth Publishing Company.
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Boyd-Barrett, Oliver; Newbold, Chris. Approaches to media : a reader. 1st ed. London : Arnold, 1995. ISBN 0-340-65229-2.
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Burton, Graeme; Jirák, Jan. Úvod do studia médií. Brno : Barrister & Principal, 2001. ISBN 80-85947-67-6.
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DeFleur, Melvin L.; Ball-Rokeach, Sandra J.. Teorie masové komunikace. Praha : Karolinum, 1996. ISBN 80-7184-420-9.
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Giddens, Anthony. Sociologie. Praha : Argo, 1999. ISBN 80-7203-124-4.
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Jensen, Klaus Bruhn; Jankowski, Nicholas W. A handbook of qualitative methodologies for mass communication research. 1st ed. London : Routledge, 1991. ISBN 0-415-05405-2.
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Kunczik, Michael. Základy masové komunikace. Praha : Karolinum, 1995. ISBN 80-7184-134-X.
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McQuail, Denis. Úvod do teorie masové komunikace. Vyd. 2. Praha : Portál, 2002. ISBN 80-7178-714-0.
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Pácl, Pavel. Tři etapy sociologického výzkumu hromadných sdělovacích prostředků. Vyd. 1. Ostrava : Filozofická fakulta Ostravské univerzity, 1995. ISBN 80-7042-427-3.
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Wilson, Stan Le Roy. Mass media/mass culture an introduction. Boston : McGraw-Hill, 1993. ISBN 0-07-070821-5.
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Wimmer, Roger D.; Dominick, Joseph R. Mass media research : an introduction. 8th ed. Southbank : Thomson/Wadsworth, 2006. ISBN 0-534-64718-9.
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