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Lecturer(s)
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Souček Jaromír, Prof. PhDr. MgA. CSc.
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Course content
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The lectures are: 1. Management: planning, organization, decision making, control and its forms, motivation and leadership. 2. Structure and functioning of musical life: media, music publishing and publishing, protection organizations, gramophone companies, agencies. 3. Live music. 4. Music education. 5. Local and regional culture, 6. Marketing: marketing research, market segmentation, main target groups and their needs, marketing information system, 7. Marketing communication, logo and corporate identity, corporate design, public relations, promotion. 8. Marketing mix, marketing plan. 9. Fundraising: financial resources, types of project applications, fundraising plan. 10. Copyright Musical: Copyright Protecting Association for Music and Copyright Act, GEMA. 11. Selected music festivals: Prague Spring, European Festival of Spiritual Music "Šumava-Bayerischer Wald". 12. Further "case studies" and selected institutions.
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Learning activities and teaching methods
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- Individual project (40)
- 130 hours per semester
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| prerequisite |
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| Knowledge |
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| Read, write, count |
| Skills |
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| organizational skills |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| Orient in the structure and functioning of musical life Understand the basic concepts of music management, marketing and financing of musical activities. |
| Skills |
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| Apply acquired knowledge to organize a musical event |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| One-to-One tutorial |
| Skills |
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| One-to-One tutorial |
| Competences |
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| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Skills |
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| Practical exam |
| Competences |
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| Oral exam |
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Recommended literature
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Zákon č. 121/2000 Sb. Zákon o právu autorském, o právech souvisejících s právem autorským a o změně některých zákonů (autorský zákon)..
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Allen, Paul. Artist Management for the Music Business.. Burlington, MA, 2011.
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Allen, Paul. Artist Management for the Music Business.. Burlington, MA, 2011.
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Bačuvčík, Radim. Marketing kultury: divadlo, koncerty, publikum, veřejnost.. Zlín: Verbum, 2012.
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Bačuvčík, Radim. Marketing neziskového sektoru.. Zlín: Verbum, 2011.
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Byrnes, William J. Management and the Arts.. Focal Press Burlington, 2003.
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Cikánek, Martin. Kreativní průmysly? Příležitost pro novou ekonomiku.. Praha, 2009.
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Hagoort, Griep. Umělecký management v podnikatelském stylu.. Praha, 2009.
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Johnová, Radka. Marketing kulturního dědictví a umění.. Praha: Grada Publishing,, 2008.
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Kaiser, Michael M. Strategické plánování v umění: Praktický průvodce.. Praha: Divadelní ústav, 2009.
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Kramář, Václav. Hudební dílo a plagiát pohledem muzikologie a autorského práva.. Olomouc: Vydavatelství UP, 2014.
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Štilec, Jiří. Úvod do hudebního managementu.. Praha: AMU, 2011.
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