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Lecturer(s)
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Vilímec Gerhard, Prof. Mgr. MgA. Ph.D.
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Tkadlečková Diana, Mgr. et Mgr. Ph.D.
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Course content
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1) The existence of music in the media and in various mediums. 2) Ways of presentation of music depending on genre. 3) Ways to promote the concert, musical and theatrical performances. 4) Ways to promote the music in television show, radio music programme, etc. 5) The effectiveness of these information flows in attendance, ratings, etc., and its research. 6) Characteristics of professions which prepare promotion. 7) Practical preparation of prints for the concert 8) Creating safe-conduct words. 9) Creation a promotion for radio and television 10) Presentation of student work and evaluation workshops.
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Learning activities and teaching methods
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Lecture with practical applications, Students' portfolio
- Contact hours
- 26 hours per semester
- Undergraduate study programme term essay (20-40)
- 60 hours per semester
- Individual project (40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of music broadcasting in radio and television in all genres. Have an orientation in the musical life of the city and region and know the way of promotion as well. Have an overview of the presentation of music on the Internet. |
| learning outcomes |
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| Student orients in promoting of a musical life in the region. He knows the principles in the promotion of various genres of music live presented and in the media. Can create professional prints for the concert, theatre and music festival. Can create professional safe-conduct words for the concert. |
| teaching methods |
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| Students' portfolio |
| Interactive lecture |
| assessment methods |
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| Individual presentation at a seminar |
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Recommended literature
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Criticism. - In: The New Grove's Dictionary of Music and Musicians,. Winton Dean, 1980.
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Criticism. - In: The New Grove's Dictionary of Music and Musicians.2nd edition. 2001.
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Hudba a média : rukověť muzikologa. Brno : Masarykova univerzita, 1998. ISBN 80-210-1951-4.
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Bernstein, Leonard. O hudbě : Koncerty pro mladé publikum. Praha : Nakladatelství Lidové noviny, 1996. ISBN 80-7106-120-4.
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Bor, Vladimír. Film-hudba-kritika,. Praha, Panton, 1990.
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Hrčková, Naďa. Hudobná kritika a hodnotenie,. Bratislava, 1986.
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Vičar, Jan. Hudební kritika. Praha : Akademie múzických umění, 1999.
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