Course: Business Data Analysis Tools

« Back
Course title Business Data Analysis Tools
Course code KEM/ABDA
Organizational form of instruction Lecture + Tutorial
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 4
Language of instruction English
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Kopárová Jitka, Ph.D.
Course content
1. Business and economic data sources (EUROSTAT, databases in the ZČU library, CSU, ..) 2. Economic time series 3. Approaches to time series analysis 4. Panel data 5. GRETL software (installation, data import, basics) 6. Time series in GRETL 7. Panel data in GRETL 8. Time series in STATISTICA software 9. Data visualization, dashboard 10. Power BI, Google Data Studio

Learning activities and teaching methods
  • Individual project (40) - 26 hours per semester
  • Presentation preparation (report in a foreign language) (10-15) - 13 hours per semester
  • Preparation for an examination (30-60) - 39 hours per semester
  • Contact hours - 26 hours per semester
prerequisite
Knowledge
Apply statistical methods within the scope of the KEM/STA course.
Skills
Calculate statistical characteristics within the scope of the KEM/STA course.
Competences
Knowledge of Aj at B2 level.
learning outcomes
Knowledge
They can explain theoretical procedures in time series analysis.
Skills
Can analyse time series using appropriate software.
teaching methods
Knowledge
Lecture supplemented with a discussion
Self-study of literature
Lectures and presentations on key business analytics concepts, tools, and techniques. Online resources, readings, and multimedia materials for self-study and deeper understanding of the subject.
Skills
Lecture supplemented with a discussion
Collaborative instruction
Practicum
Competences
Lecture supplemented with a discussion
Practicum
Discussion
assessment methods
Knowledge
Combined exam
Assessment Structure 1. Weekly Assignments (30%): Practical exercises with analytical tools. 2. Midterm Test (20%): Theoretical and practical questions. 3. Final Project (40%): Team project using real-world or simulated data. 4. Class Participation (10%): Contributions to discussions and teamwork.
Skills
Combined exam
Group presentation at a seminar
Combined exam
Competences
Combined exam
Group presentation at a seminar
Recommended literature
  • Alan Agresti, Christine A. Franklin, Bernhard Klingenberg. Statistics: The Art and Science of Learning from Data, Global Edition. PEARSON Education Limited, 2022. ISBN 1292444762.
  • McClave, James T.; Benson, George; Sincich, Terry. Statistics for business and economics. 14th edition. 2022. ISBN 978-1-292-41339-6.
  • Newbold, P., Carlson, W., Thorne, B. Statistics for Business and Economics. Pearson Education Limited.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester