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Lecturer(s)
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Tesařová Jaroslava, Mgr. Ph.D.
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Course content
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It aims to enhance basic terms from the area of destination marketing: walking on cognitive function and hiking, church tourism, architectural tourism and wellness, congress and incentive tourism, ecological programs, farm environmental education (especially for families with children), gourmet tourism ?Czech Specials?, rail tourism, and infrastructure of marked/nature trails.
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Learning activities and teaching methods
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Collaborative instruction, Individual study, Seminar
- Contact hours
- 26 hours per semester
- Preparation for comprehensive test (10-40)
- 15 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 11 hours per semester
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| prerequisite |
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| Knowledge |
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| A student is supposed to have knowledge of German at the B1 level of The Common European Framework of Reference for Languages. |
| learning outcomes |
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| Students acquire basic conventions of social communication and are able to use them to communicate with clients from various cultural areas in a creative way. Further, they acquire phraseology and collocations typical of this field of study. |
| teaching methods |
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| Seminar |
| Collaborative instruction |
| Individual study |
| assessment methods |
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| Test |
| Individual presentation at a seminar |
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Recommended literature
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Bieger, Thomas. Management von Destinationen. 6. Aufl. München ; R. Oldenbourg Verlag, 2005. ISBN 3-486-57656-9.
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FREYER, Walter. Tourismus. Einführung in die Fremdenverkehrsökonomie. München: Oldenbourg Wissenschaftsverlag, 2006. ISBN 3-486-57874-X.
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FUCHS, Wolfgang; MUNDT; Jörn W.; ZOLLONDZ; Hans-Dieter. Lexikon Tourismus: Destinationen, Gastronomie, Hotellerie, Reisemittler, Reiseveranstalter, Verkehrstäger. München: Oldenbourg, 2008. ISBN 978-3-486-25069-5.
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LUFT, Hartmut. Destination Management in Theorie und Praxis: Organisation und Vermarktung von Tourismusorten und Tourismusregionen. Messkirch: Gmeiner, 2007. ISBN 978-3-89977-109-1.
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MARKUS, Jutta. Betriebswirtschaftliche Potenziale vom "Medizintourismus". IGEL Verlag, 2009. ISBN 978-3-86815-274-6.
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STEINBACH, Josef. Tourismus. Einführung in das räumlich-zeitliche System. München: Oldenbourg Wissenschaftsverlag, 2003. ISBN 3-486-27308-6.
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