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Lecturer(s)
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Černá Milena, doc. Ing. Ph.D.
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Course content
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Entrepreneurship in the Czech Republic Creative approach in looking of business opportunities Business environment and trends in entrepreneurship Forms of doing business from various perspectives and follow-up possibilites of business establishing Business plan and its possibilities Financial budget Business support from the EU and Czech sources Application for business support - example Business plan from the bank perspective
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Learning activities and teaching methods
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Interactive lecture, Self-study of literature, Practicum
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Preparation for comprehensive test (10-40)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| None. |
| understand basic terms of business economy |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| define content of business plan and its process of creation, describe the structure of financial budget, identify possible sources of financing for new projects, |
| Skills |
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| create business plan solve problems of start-up and work with information, work in team |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Interactive lecture |
| Practicum |
| Self-study of literature |
| assessment methods |
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| Test |
| Continuous assessment |
| Skills |
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| Seminar work |
| Competences |
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| Skills demonstration during practicum |
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Recommended literature
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Bygrave, William D.; Zacharakis, Andrew. Entrepreneurship. 3rd ed. Hoboken : Wiley, 2014. ISBN 978-1-118-58289-3.
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Kaputa, Catherine. Staňte se značkou! : osobní branding, aneb, jak si chytří lidé budují značku, která jim zajistí úspěch. Vyd. 1. Praha : Management Press, 2011. ISBN 978-80-7261-234-5.
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Osterwalder, Alexander; Pigneur, Yves. Tvorba business modelů : příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 1. vyd. V Brně : BizBooks, 2012. ISBN 978-80-265-0025-4.
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Srpová, Jitka. Podnikatelský plán a strategie. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-4103-1.
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Veber, Jaromír; Srpová, Jitka. Podnikání malé a střední firmy. 3., aktualiz. a dopl. vyd. Praha : Grada, 2012. ISBN 978-80-247-4520-6.
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