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Lecturer(s)
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Bernacik Jindřich, MgA. Mgr.
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Pavel Otakar, MgA.
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Course content
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1 Introduction to the field. Entering the theme semester project. 2. - 4. Studies work procedures according to the task at hand. 5. Collective training, solution concept, design, structure their own project. 6. Compositional exercises, surface and spatial relationships. 7. - 8. Scripture as the only artistic medium. 9. Experimental typography. 10. - 13. Finalize and submit your own project.
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Learning activities and teaching methods
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Lecture with practical applications, Project-based instruction, Multimedia supported teaching, Students' portfolio, Individual study, Lecture with visual aids, Practicum
- Practical training (number of hours)
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
- Individual project (40)
- 30 hours per semester
- Undergraduate study programme term essay (20-40)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| equip drawing and layout procedures with free hands in basic graphic editors reproduce the names and definitions of the basic building elements of the graphic language compare the results achieved on the given field of creation (both own and foreign) to apply the knowledge about the basic graphic morphology when designing the composition |
| Skills |
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| make drawing sketches of their own compositional designs by hands free in basic graphic editors develop research on the topic present your suggestions to other team members, the sponsor (the teacher) |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets - font, image, shape, color, etc., about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in the publishing, book and magazine production |
| Skills |
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| when designing printed materials on a given topic uses a wider range of basic graphic resources proposes surface stylization of visually processed topics and their integration into a graphically effective composition, reflects his work in historical and contemporary contexts, reflects his work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Competences |
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| Seminar work |
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Recommended literature
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Ambrose, Gavin; Harris, Paul. Grafický design, Designové myšlení. Vyd. 1. Brno : Computer Press, 2011. ISBN 978-80-251-3245-6.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Fabel K. Současná typografie. Odeon Praha, 1981.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Kočička, Pavel; Blažek, Filip. Praktická typografie. Praha : Computer Press, 2000. ISBN 80-7226-385-4.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Menhart O. Tvorba typografického písma.
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Muzika, František. Krásné písmo ve vývoji latinky. 1. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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