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Lecturer(s)
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Bernacik Jindřich, MgA. Mgr.
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Course content
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1. Introduction to field of study 2. Studies work procedures according to the task at hand 3. Collective training, solution concept, design, structure their own project 4. Presentation of own work 5. Selection of materials 6. The concept of presentation in Power Point 7. Concept poster 8. Concept catalog 9. Design Catalog - print 10. Concept website 11. Finalization of the project itself 12. Written defense of their own project 13. Evaluation Subject always to the extent possible reflects the projects addressed in the main subject.
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Learning activities and teaching methods
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Lecture with practical applications, Project-based instruction, Multimedia supported teaching, One-to-One tutorial, Skills demonstration, Individual study, Students' self-study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic design. |
| equip drawing and layout procedures with free hands in basic graphic editors, reproduce the names and definitions of the basic building elements of the graphic language, to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level, to apply the knowledge about the basic graphic morphology when designing the composition, |
| Skills |
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| make drawing sketches of their own compositional designs by hands free in basic graphic editors, develop research on the topic, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| Students will be able to present their current work on a professional level, with emphasis on the artistic tone. Can create a portfolio of relevant art (catalogs, posters, etc.) and will master basic website. Created presentation will be able to actively use such as job search. |
| about a wider range of basic graphic assets - font, image, shape, color, etc., about their possible reciprocal compositional relationships, about historical and contemporary style canons of graphical design and its forms, about graphical tools suitable for graphic design for presentation of own work, about options of own resentation in digital and physical ways, |
| Skills |
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| to present their current work on a professional level, with emphasis on the artistic tone, to create a portfolio of relevant art (catalogs, posters, etc.) and will master basic website, to activelly use created presentation such as metter of job or comission, |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture with visual aids |
| Multimedia supported teaching |
| Self-study of literature |
| One-to-One tutorial |
| Skills |
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| Skills demonstration |
| Individual study |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Continuous assessment |
| Project |
| Skills |
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| Seminar work |
| Skills demonstration during practicum |
| Competences |
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| Seminar work |
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Recommended literature
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Ambrose, Gavin; Harris, Paul. Grafický design, Designové myšlení. Vyd. 1. Brno : Computer Press, 2011. ISBN 978-80-251-3245-6.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Hlavsa,O. Typografie 1-3. Praha, STN, 1976.
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Muzika, František. Krásné písmo ve vývoji latinky. 1. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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