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Lecturer(s)
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Bernacik Jindřich, MgA. Mgr.
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Course content
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1. - 13. To students is assigned several tasks during the semester. Especially long-term tasks like graphical edit a book and its typesetting. Student continuously consults the work and submits sketches as trial printouts. Student consults with teacher: - compositional principles page, -optical of typesetting, - relation between individual elements, relation between text and picture, - combine and putting together letters, - typographical rules, typesetting in Adobe InDesign programme and its advanced setting for professional typesetting.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Collaborative instruction, Multimedia supported teaching, Skills demonstration, Task-based study method, Individual study, Lecture with visual aids, Practicum
- Contact hours
- 39 hours per semester
- Individual project (40)
- 40 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
- Presentation preparation (report) (1-10)
- 5 hours per semester
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| prerequisite |
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| Knowledge |
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| to individually compare and analyze different artistic expressions of typographic character by criteria of esthetics, semiotics and technique on professional level , to specify advanced knowledge of supporting arts disciplines, mostly typography and its forms, to know commond and unconventional usage of characters and typography, text composition and different forms of characters, of advanced possibilities of typography for presentation of own work, |
| Skills |
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| to realize own vizual expression in suitable way including its text part and its visualization - posters, powerpoint oe internet presentation, catalogue, invitation, etc. and to find other ways of their usage, to show ability to solve design of vizualization of works of art in combination of text and other visually semanthic means on advanced level, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and activelly and flexibly react to evaluating commentary of the teacher, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of the sorting of fonts and their application in various publications and own practic work in both conventional and unconventional ways, , of important czech and international typographs, of their specific approaches as inspiration for own creative work, of professional rules of working with fonts, their choosing and using their various forms for different purposes with different specifics, |
| Skills |
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| of choosing and graphical editing of text with erudition on task, format, etc., to choose from different stereotypical options and alter them, to follow the rules of professional presentation of own or others work by visual means, to use advanced rules fo choosing a font and graphical editing based on criteria of aesthetics, logics, etc., solve the appropriate level of visual design according to their study orientation, to present own artistic work - posters, powerpoint oe internet presentation, catalogue, invitation, etc., to plan bigger project and to take into account several different criteria based on a task - targeted group, purpose of presentation, etc., |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Competences |
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| Seminar work |
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Recommended literature
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http://typomil.com/.
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Beran, Vladimír. Typografický manuál : aktualizovaný. 3. vyd. Praha : Kafka design, 2000.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Blažej, Bohuslav. Ruční sazba 1.
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Kapr Albert. Sto a jedna věta ke knižní úpravě.
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Kočička, Pavel; Blažek, Filip. Praktická typografie. Praha : Computer Press, 2000. ISBN 80-7226-385-4.
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Pecina, Martin. Knihy a typografie. 2., rozš. vyd. Brno : Host, 2012. ISBN 978-80-7294-813-0.
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Solpera Jan. Klasifikace tiskových písem latinkových.
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