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Lecturer(s)
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Bernacik Jindřich, MgA. Mgr.
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Course content
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1. Introduction to the subject field. 2. Studies of the work procedures according to the given task. 3. Collective preparation, solving the concept, suggestions, structure of the student´s own project. 4. Practicing composition, 2D and 3D relations. 5. Symbol, ornament and artistic stylization. 6. Type as the only artistic means. 7. Experimental typography. 8. Accidental produce. 9. Book produce. 10. Magazine and newspaper produce. 11. Pre-press preparation, export, communication with the printer. 12. Student´s own project finalization. 13. Written defence of student´s own project.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Project-based instruction, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Group discussion, Individual study, Seminar
- Individual project (40)
- 40 hours per semester
- Undergraduate study programme term essay (20-40)
- 25 hours per semester
- Contact hours
- 39 hours per semester
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| prerequisite |
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| Knowledge |
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| Personal interest in the matter. |
| Skills |
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| Personal interest in the matter. |
| Student´s own active attitude towards solving the artistic tasks. Willingness to participate on creating collaborative and friendly atmosphere. |
| Ability to work out the artistic tasks creatively and carefully. |
| respektovat a dodržovat stanovené termíny pro konzultace a odevzdávání zadaných úkolů |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| Describe relations of artistic, informative and technological effect on the result of the realized task. |
| Explain the relation of form and content depending on the given task. |
| Explain the importance of pre-print preparation - recognize elementary history connections. |
| Skills |
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| Comprehend the importance of preparations and co-ordination of work procedures. |
| Use and incorporate suitable compositional elements and signs relevant to the task. |
| Recognize and corretly apply both flat and spatial form relations, deal with typography correctly, respect the rules of type and typography. |
| Incorporate and modify handcrafted elements (drawing, painting, photography). |
| Work out basic printed matters to final version, skillfully deal with graphic and typing editors. |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Interactive lecture |
| Seminar classes |
| Multimedia supported teaching |
| Group discussion |
| Self-study of literature |
| Skills |
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| Seminar |
| Multimedia supported teaching |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| Group discussion |
| Competences |
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| Multimedia supported teaching |
| Task-based study method |
| Students' portfolio |
| Project-based instruction |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Individual presentation at a seminar |
| Project |
| Skills |
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| Skills demonstration during practicum |
| Continuous assessment |
| Self-evaluation |
| Project |
| Seminar work |
| Competences |
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| Project |
| Self-evaluation |
| Individual presentation at a seminar |
| Portfolio |
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Recommended literature
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Grapheion : Evropská revue o moderní grafice, umění knihy, tisku a papíru. Praha : Středoevropská galérie a nakladatelství, 1997.
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Graphis : the International Magazine of Design and Communications. New York : Graphis Inc., ----.
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha : Svět tisku, 2003.
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Typografia : odborný časopis českých typografů @ typografů. Praha : Kolegium Typografie, 1888.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Hlavsa, Oldřich. Typographia. Praha : Státní nakladatelství technické literatury, 1976.
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Muzika, František. Krásné písmo ve vývoji latinky. 1. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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Odborné časopisy. Deleatur.
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Odborné časopisy. Font.
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