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Lecturer(s)
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Course content
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1. Introduction to topic: language of simple graphic symbols 2. Introduction to typography I. Option creative instrument. 3. Interpretation art works. 4. Entrance to modern style. Peter Behrens, contemporary metamorphoses. 5. Corporate identity of London subway. Informative design. 6. De Stijl. Bauhaus. Entrance to typography II. Art deco. Cassandre 7. K. Teige, L. Sutnar. Ideologz and propaganda. 8. Postwar situation in Europe and USA. Origins of CI. 9. 60. age in USA and Britain. Milton Glaser. 10. Polish theatre and cinematik poster. Czech cinematik poster. 11. Japan poster. Graphic manual and his parts. 12. Entrance digital technology. Entrance to typography II. 13. Reality, present, analysis, comparation.
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Learning activities and teaching methods
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Lecture, Practicum
- Contact hours
- 39 hours per semester
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Preparation for comprehensive test (10-40)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| No particular prerequisites specified. |
| Skills |
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| use of visual means and tools of basic graphic editors (Adobe Photoshop, Adobe Illustrator) for creative expression, proposes general stylization of visually processed themes and their incorporation into a graphically effective composition, |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| Students identify aims and content of activities in design and advertisement, they are able to draw up a simple project |
| Skills |
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| present your current work at a professional level with an emphasis on artistic expression, create an appropriate portfolio (catalogs, posters, etc.), master web presentations, actively use the created presentation, e.g. when looking for a job, orders, etc., |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Practicum |
| Skills |
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| Lecture |
| Competences |
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| Lecture |
| assessment methods |
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| Knowledge |
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| Test |
| Seminar work |
| Skills |
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| Oral exam |
| Competences |
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| Oral exam |
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Recommended literature
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Font : reklamní grafika a DTP : první grafický časopi.
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Graphis : the International Magazine of Design and Communications. New York: Graphis Inc., ----.
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Ročenky Graphis (např. Logotypes, Corporate Identity) a jejich časopisecká čísla.
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Ročenky TDC, časopisy Deleatur, Typo, Font (u nás); ID, Emigre, EYE, Dot, Dot, Dot. atd..
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Typo : typografie, grafický design, vizuální komunikace : typography, graphic design, visual communication. Praha: Svět tisku, 2003.
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Carson, David. The End of Print 1, 2. 1999.
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Dusong, Jean-Luc, Siegwardová, Fabiene. Typografie od olova k počítačům. 1996.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Janáková, Iva. Ladislav Sutnar - Praha - New York - design in action. 1. vyd. Praha: Uměleckoprůmyslové muzeum, 2003. ISBN 80-7101-050-2.
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Jean, Georges. Písmo, paměť lidstva. [S. l.]: Slovart, 1994. ISBN 80-7145-115-0.
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Kočička, Pavel; Blažek, Filip. Praktická typografie. Praha: Computer Press, 2000. ISBN 80-7226-385-4.
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Kolesár, Zdeno. Kapitoly z dějin designu. Praha: Vysoká škola umělecko-průmyslová, 2004. ISBN 80-86863-03-4.
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Meggs, Philip B. A history of graphic design. New York: John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Wonzencroft, Jon. The Graphic Language of Neville Brody 1, 2.. Thames and Hudson 1994/1997.
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