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Lecturer(s)
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Lazurová Hana, MgA.
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Pavel Otakar, MgA.
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Course content
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Weeks 1 - 13 Visual treating of the text, structure, nature and use of fonts. Transforming visual integration of text in response to changing styles and progress in technologies. Working with manuscripts, print fonts classification. Combination of fonts, suitable and unsuitable. Typesetting, typesetting pattern, periodic and non-periodic printed matter: books, magazines. Line gauge system. Important personalities of international and Czech typeface design. Follow-up - individual project, implemented in the form of a poster. Joint project - poster, A3 size.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Collaborative instruction, Project-based instruction, Multimedia supported teaching, Students' portfolio, Group discussion, Seminar
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
- Team project (50/number of students)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| to compare and analyze different artistic expressions by criteria of esthetics, semiotics and technique on basic level , to specify basic knowledge of supporting arts disciplines , to know basic usage of characters and their form, to recall basic knowledge of font signs, their elements and usage, |
| Skills |
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| to realize own vizual expression in suitable way including its text part, to show own creativity on generally assigned task, to show the will to find different artistic solutions, alter them and constructivelly evaluate, to work independently and in a team activelly and flexibly react to evaluating commentary of the teacher, to keep the deadlines, to lead a conversation and to develop factic consequences out of it, |
| Competences |
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| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| of drawing principles and construction elemenst of font characters, of historical contexts of historical evolution on Roman lyrics and Roman typefaces and alication of this classification, of important czech and international font creators, |
| Skills |
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| characterize various historical periods, name key persons in typeface design, to understand and master classification of constructed fonts, to use construction elements of font characters in own creative work, to apply basic typographical rules and combination of fonts, line gauge system, to master proofreading marks, to select and process visual signs in a semantically bound project, to work with typesetting pattern in the frame of the mirror, |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Multimedia supported teaching |
| Group discussion |
| One-to-One tutorial |
| Interactive lecture |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Individual presentation at a seminar |
| Continuous assessment |
| Skills |
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| Seminar work |
| Test |
| Competences |
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| Individual presentation at a seminar |
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Recommended literature
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Beran, Vladimír. Typografický manuál : aktualizovaný. 2., opr. vyd. Praha : Kafka design, 2000.
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Blažej, Bohuslav. Grafická úprava tiskovin : Učebnice pro 4. roč. střední prům. školy grafické, stud. obor polygrafie. Praha : Státní pedagogické nakladatelství, 1990. ISBN 80-04-23201-9.
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Engelmann, Bernt; Jehl, Iska; Sedlatschek, Hubert. SchriftWerk : Handbuch zur Gestaltung mit Typografie und Layout. 1. Aufl. Donauwörth : Auer, 2005. ISBN 3-403-04316-9.
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Frutiger, Adrian. Nachdenken über Zeichen und Schrift / Adrian Frutiger. Bern : Haupt, 2005. ISBN 3-258-06811-9.
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Gerstner, Karl. Programme entwerfen : [fünf Essays und eine Einführung]. 3. Aufl. Baden : Lars Müller Publishers, 2007. ISBN 978-3-03778-092-3.
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Hollis, Richard. Swiss graphic design : the origins and growth of an international style, 1920-1965. London : Laurence King, 2006. ISBN 9781856694759.
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Lozan, Petr; Smékal, Jan,; Třešňák, Kamil. PDF pro tisk. 1. vyd. Praha : Grafie CZ, 2007. ISBN 978-80-239-9672-2.
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Menhart, Oldřich. Nauka o písmu. Praha : Státní pedagogické nakladatelství, 1981.
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Muzika, František. Krásné písmo ve vývoji latinky. 1. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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Muzika, František. Krásné písmo ve vývoji latinky. 2. díl. Praha : Státní nakladatelství krásné literatury, hudby a umění, 1958.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Štorm, František. Eseje o typografii. Společnost pro Revolver revue, 2008. ISBN 978-80-87037-15-7.
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Uebele, Andreas. Orientierungssysteme und Signaletik : Ein Planungshandbuch für Architekten, Produktgestalter und Kommunikationsdesigner. Mainz : Hermann Schmidt, 2006. ISBN 3-87439-674-6.
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Wozencroft, Jon. Brody : the graphic language of Neville Brody. New York : Universe, 1988. ISBN 0-7893-0653-0.
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