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Lecturer(s)
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Hrdinová Anna, Prof. MgA.
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Hušek Michael, doc. akad. mal.
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Course content
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Students of master's program can enroll in this course as in so-called second studio. Weeks 1 - 13 - Determination of principles for communication during the semester, assignment of the topic of semester project. - Creating layout of books, magazines, newspapers, catalogs, brochures, invitations, posters, leaflets. - Creation of illustrative material (drawings, paintings, photographs ...) as a starting point for creating illustrated books, posters, etc. - Introduction to work and enhancing skills in the use of computer programs for typography and image processing. - Combining images and fonts. - Specific typographical rules for setting of specialized publications. - Continuous input, consultation, correction, production and submission of partial seminar tasks. - Presentation. Examples of topics for seminar exercises: - Children's magazine cover design. - Draft of prospectus, catalog. - Proposals of covers and illustrations accompanying a book series. - Design of a manual for a technical product. - Layout of an academic text.
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Learning activities and teaching methods
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Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Seminar classes, Individual study, Seminar
- Contact hours
- 130 hours per semester
- Individual project (40)
- 60 hours per semester
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Preparation for an examination (30-60)
- 45 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets - font, image, shape, color, etc., about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in the publishing, book and magazine production |
| Skills |
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| designing prints and visual forms of electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response, |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Heller, Steven. Design Literacy: Understanding Graphic Design. Allworth Press 2000.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Tschichold, Jan. The new typography : a handbook for modern designers. Berkeley : University of California Press, 2006. ISBN 0-520-25012-5.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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