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Lecturer(s)
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Hušek Michael, doc. akad. mal.
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Hrdinová Anna, Prof. MgA.
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Course content
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Students of master's program can enroll in this course as in so-called second studio. Weeks 1 - 13 - Determination of principles for communication during the semester, assignment of the topic of semester project. - Drawing and photographic studies of the selected environment. Collection of information. - Alternative solution proposals. - Means and methods of manufacturing models and scale models. - Visualization of the project with graphic and digital techniques (scale model, 3D models, electronic presentation). - Continuous production and consultation of semester project. - Continuous production and submission of seminar works. - Presentation.
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Learning activities and teaching methods
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Project-based instruction, Instruction based on dialogue, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Skills demonstration, Seminar classes, Individual study, Seminar
- Contact hours
- 130 hours per semester
- Individual project (40)
- 60 hours per semester
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Preparation for an examination (30-60)
- 45 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product |
| Skills |
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| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
|---|
| about a wider range of basic graphic assets (font, image, shape, color, etc.), about their possible reciprocal compositional relationships, about historical and contemporary style canons about graphical tools suitable for graphic design in its traditional and digital form, designing variants with a respect to correctly linking the function and aesthetic criteria of the product, about mechanism of communication with the client to determine his/her requirements |
| Skills |
|---|
| designing prints and electronic media on a given topic uses a wider range of basic graphics, proposes surface stylization of visually processed topics and their integration into a graphically effective composition, choose the appropriate technology for producing the final product, reflects his work in historical and contemporary contexts, reflects its work in the context of professional, technical and technological processes, submit his proposal and selection to the contracting authority and justify it in the respect to the task and his/her requirements, with erudition, presents his work to the professional community, he is able to accept and assert in a way the evaluation and critical response |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Students' portfolio |
| One-to-One tutorial |
| Seminar classes |
| Skills |
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| Skills demonstration |
| Students' portfolio |
| Competences |
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| Discussion |
| assessment methods |
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| Knowledge |
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| Seminar work |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Project |
| Practical exam |
| Competences |
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| Seminar work |
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Recommended literature
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Heller, Steven. Design Literacy: Understanding Graphic Design. Allworth Press 2000.
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Heller, Steven. Icons of Graphic Design. Thames and Hudson, 2001.
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Meggs, Philip B. A history of graphic design. New York : John Wiley & Sons, 1998. ISBN 0-471-29198-6.
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Tschichold, Jan. The new typography : a handbook for modern designers. Berkeley : University of California Press, 2006. ISBN 0-520-25012-5.
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White, Alexander. Elements of Graphic Design. Allworth Press 2002, ISBN 1-58115-250-7.
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