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Lecturer(s)
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Daníčková Daniela, Mgr. Ph.D.
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Course content
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Defining Culture, Communication, Intercultural Communication Barriers in Intercultural Communication: Prototypes, Stereotypes, Racism, Ethnocentrism Language and Culture, Verbal Communication Non-Verbal Communication: Kinesics, Proxemics, Haptics, Chronemics Defining Cultural Dimensions, Context, Silence and Persuasion Culture and Identity, Individualism and Collectivism, Environment Uncertainty Acceptance/Avoidance, Attitudes toward Time and Space in Different Cultures High and Low Power Distance, Masculine and Feminine Oriented Societies Cooperating in the Global Marketplace: examples of application Presentations of seminar work Final exam
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Cooperative instruction, Students' portfolio, Task-based study method, Individual study, Self-study of literature, Textual studies, Seminar
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Contact hours
- 26 hours per semester
- Presentation preparation (report in a foreign language) (10-15)
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Required knowledge of English is at B1 level. |
| Uses business English at intermediate level. |
| Skills |
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| Is able to work with English written specialized literature. |
| Is able to have a critical approach to different specialized information sources. |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to understand main rules of intercultural communication in business |
| to discover specificities of intercultural communication while dealing with business partners of different cultural background |
| to be aware of the dangers represented by ethnocentrism, prototypes and stereotypes which have a negative influence on intercultural communication |
| Skills |
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| to apply the gained skills of intercultural communication in practical business situations |
| to apply the gained skills of basics in intercultural communication in business |
| to apply principles of intercultural communication |
| to elaborate a presentation about intercultural specifics in intercultural communication in business and is able to present it in public |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture supplemented with a discussion |
| Seminar |
| Task-based study method |
| Textual studies |
| Cooperative instruction |
| Self-study of literature |
| Individual study |
| Students' portfolio |
| Staging methods, role playing |
| Collaborative instruction |
| Skills |
|---|
| Textual studies |
| Self-study of literature |
| Individual study |
| Lecture supplemented with a discussion |
| Collaborative instruction |
| Cooperative instruction |
| Lecture |
| Staging methods, role playing |
| Seminar |
| Discussion |
| Competences |
|---|
| Individual study |
| Textual studies |
| Self-study of literature |
| Lecture supplemented with a discussion |
| Seminar |
| Lecture |
| Lecture with a video analysis |
| Interactive lecture |
| Collaborative instruction |
| Students' portfolio |
| Staging methods, role playing |
| assessment methods |
|---|
| Knowledge |
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| Oral exam |
| Written exam |
| Seminar work |
| Group presentation at a seminar |
| Continuous assessment |
| Peer evaluation of students |
| Self-evaluation |
| Skills |
|---|
| Oral exam |
| Seminar work |
| Combined exam |
| Written exam |
| Group presentation at a seminar |
| Peer evaluation of students |
| Self-evaluation |
| Continuous assessment |
| Competences |
|---|
| Oral exam |
| Written exam |
| Seminar work |
| Group presentation at a seminar |
| Continuous assessment |
| Self-evaluation |
| Peer evaluation of students |
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Recommended literature
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Goodman, Michael B. Intercultural communication for managers. First edition. 2013. ISBN 978-1-60649-624-4.
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Tuleja, Elizabeth A.; O'Rourke, James S. Intercultural communication for business. 2015. ISBN 978-1-4575-3362-4.
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