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Lecturer(s)
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Sosnová Lucie, magistr kand.ekon.věd, dipl.spec.
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Course content
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Trade as part of international business. The importance of international trade, the position of the Czech Republic in international trade. Competitiveness, competitive advantage and international business. Risk management in international business. Cultural differences in international business and their use in the formulation of strategy. International companies and their importance in the world economy. Strategies for entering new markets in international business. International strategy - mergers and acquisitions. Organizational strategies in international business. Selected company and its strategy in international business (case study).
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Graduate study programme term essay (40-50)
- 30 hours per semester
- Preparation for an examination (30-60)
- 35 hours per semester
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| prerequisite |
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| Knowledge |
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| to have knowledge of the basics of marketing, management and business economics |
| Skills |
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| to apply theoretical concepts from the subjects of Marketing, Management and Business Economics to selected examples |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to explain the basics of international trade and business in an international environment |
| to explain the importance of cultural differences and risks in the international environment and formulate and implement an appropriate strategy for entering a new market |
| Skills |
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| to assess the competitiveness of individual countries and based on that decide on the company's entry into an attractive new market |
| to apply cultural differences and risk management in an international environment in formulating a strategy suitable for entering a new market |
| to implement an appropriate strategy for entering a new market |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Interactive lecture |
| Individual study |
| Self-study of literature |
| Skills |
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| Practicum |
| Competences |
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| Interactive lecture |
| Practicum |
| Self-study of literature |
| Individual study |
| assessment methods |
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| Knowledge |
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| Written exam |
| Seminar work |
| Skills |
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| Seminar work |
| Competences |
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| Written exam |
| Seminar work |
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Recommended literature
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Doh, J. P., Luthans, F. International management: culture, strategy, and behavior. New York: McGraw-Hill/Irwin, 2012. ISBN 978-0-07-811257-7.
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Hofstede, Geert; Hofstede, Gert Jan,; Minkov, Mihail. Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival. Revised and expanded third edition. 2010. ISBN 978-0-07-166418-9.
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Křečková Kroupová, Zuzana. Udržitelnost v České republice v kontextu vývoje v pokrizovém období. Vydání první. 2018. ISBN 978-80-245-2297-5.
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Štěrbová, Ludmila. Mezinárodní obchod ve světové krizi 21. století. 1. vyd. Praha : Grada, 2013. ISBN 978-80-247-4694-4.
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Zadražilová, Dana. Mezinárodní management. Vydání 3. přepracované. 2017. ISBN 978-80-245-2219-7.
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