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Lecturer(s)
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Rechtorik František, doc. Ing. Ph.D.
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Course content
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Theoretical introduction to event marketing, management Basic typology of events The process of planning and creating an event marketing strategy Event as a project Submission of an event to external suppliers Event controlling Risks associated with the event Development tendencies and future perspective of event marketing
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Learning activities and teaching methods
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- Contact hours
- 30 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- unspecified
- 10 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Graduate study programme term essay (40-50)
- 25 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| To have a general knowledge of the area of project management and budgeting. |
| Skills |
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| To be able to create a harmonogram. |
| To be able to make basic calculation. |
| To have basic skills in computer and presentation technology. |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| To know the technic of preparation and management of events. |
| To know the modern trends in event marketing and management. |
| Skills |
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| To be able to plan the event. |
| To be able to manage the event. |
| To be able to apply new trends in event marketing and management. |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture |
| Practicum |
| Field trip |
| Textual studies |
| Individual study |
| Discussion |
| Self-study of literature |
| Skills |
|---|
| Lecture with visual aids |
| Seminar |
| Field trip |
| Task-based study method |
| Collaborative instruction |
| Individual study |
| Competences |
|---|
| Lecture |
| Lecture with visual aids |
| Field trip |
| Self-study of literature |
| Individual study |
| Discussion |
| assessment methods |
|---|
| Knowledge |
|---|
| Written exam |
| Portfolio |
| Skills |
|---|
| Written exam |
| Portfolio |
| Competences |
|---|
| Written exam |
| Portfolio |
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Recommended literature
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Berners, Philip. The practical guide to managing event venues. 2019. ISBN 978-1-138-48640-9.
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Cavicchi, Alessio; Santini, Cristina. Food and wine events in Europe : a stakeholder approach. 2017. ISBN 978-1-138-08227-4.
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Gerritsen, Dorothé; Olderen, Ronald van. Events as a strategic marketing tool. 2014. ISBN 978-1-78064-261-1.
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Jackson, Nigel A.; Angliss, Katie. A practical guide to event promotion. First published. 2018. ISBN 978-1-138-91534-3.
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Karlíček, Miroslav. Marketingová komunikace : jak komunikovat na našem trhu. 2., aktualizované a doplněné vydání. 2016. ISBN 978-80-247-5769-8.
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Lattenberg, Vivien. Event, aneb, Úspěšná akce krok za krokem : příručka pro organizátory. Vyd. 1. Brno : Computer Press, 2010. ISBN 978-80-251-2397-3.
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Lundberg, Erik; Armbrecht, John,; Andersson, Tommy D.,; Getz, Donald. The value of events. 2017. ISBN 978-1-138-67841-5.
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Robinson, Peter,; Wale, Debra. Events management. 2010. ISBN 978-1-84593-682-2.
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Saget, Allison. The event marketing handbook : beyond logistics and planning. [S.l. : s.n.], 2012. ISBN 978-1-4774-6818-0.
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Šindler, Petr. Event marketing : jak využít emoce v marketingové komunikaci. 1. vyd. Praha : Grada Publishing, 2003. ISBN 80-247-0646-6.
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Wynn-Moylan, Peter. Risk and hazard management for festivals and events. 2018. ISBN 978-1-138-67839-2.
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Ziakas, Vassilios. Event portfolio planning and management : a holistic approach. 2017. ISBN 978-11-3808-199-4.
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