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Lecturer(s)
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Martínek Lukáš, doc. Ing. Ph.D.
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Dvorský Milan, Ing. MBA
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Course content
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Tourism. Tourism market and its specifics. Tourism policy and its concepts. System of tourism management in the Czech Republic. Tourism organisations. Tourism legislation. Corporate culture and ethics, corporate social responsibility in tourism. Quality in tourism. Financial management in tourism, yield and revenue management. Information and reservation systems in tourism. Specifics of human resources management in tourism. Forms of collaboration among tourism firms. Franchising. Destination management. Specifics of management in accommodation and catering companies. Business activities of travel agencies, guide activities. MICE tourism, event management.
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Learning activities and teaching methods
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Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, Students' portfolio, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
- Preparation for an examination (30-60)
- 45 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 6 hours per semester
- Contact hours
- 39 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to provide knowledge of terms in tourism |
| to provide knowledge of basic relations in tourism |
| to describe basic micro- and macroeconomic indicators, structures and relations |
| to describe basics of HR and financial management |
| Skills |
|---|
| to use APA7 norm (quotations) following the standards of the Faculty of Economics (University of West Bohemia) |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to identify, describe and explicate specifics of management of tourism companies and other subjects |
| to explicate legal norms in tourism and apply them practically to selected examples |
| to interpret main principles and procedures of management (tourism companies and other subjects) in the field of tourism |
| to describe corporate culture and ethic in tourism companies |
| Skills |
|---|
| to perform basic calculations in the field of tourism management (holiday trip cost calculations, price calculations, revenue calculations when using yield management techniques, break even point analysis, return on investment analysis etc.) using knowledge acquired in courses focused on business administration |
| to apply gained knowledge, methods and procedures to partial tasks when working individually |
| to discuss real cases examples, analyse texts and present appropriately results of individual work |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture |
| Lecture supplemented with a discussion |
| Interactive lecture |
| E-learning |
| Multimedia supported teaching |
| Textual studies |
| Self-study of literature |
| Individual study |
| Skills |
|---|
| Practicum |
| Discussion |
| One-to-One tutorial |
| Textual studies |
| Task-based study method |
| Individual study |
| Students' portfolio |
| Competences |
|---|
| Self-study of literature |
| Individual study |
| Students' portfolio |
| assessment methods |
|---|
| Knowledge |
|---|
| Written exam |
| Portfolio |
| Skills |
|---|
| Portfolio |
| Individual presentation at a seminar |
| Group presentation at a seminar |
| Continuous assessment |
| Competences |
|---|
| Portfolio |
| Individual presentation at a seminar |
| Group presentation at a seminar |
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Recommended literature
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Evans, Nigel. Strategic management for tourism, hospitality and events. Third edition. 2020. ISBN 978-1-138-34594-2.
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Mason, Peter. Tourism impacts, planning and management. 4th edition. London: Routledge, 2021. ISBN 978-0-367-22162.
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Morrison, Alastair M. Marketing and managing tourism destinations. Second edition. 2019. ISBN 978-1-138-89729-8.
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Moutinho, Luiz,; Vargas Sánchez, Alfonso. Strategic management in tourism. 3rd edition. 2018. ISBN 978-1-78639-024-0.
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Page, Stephen. Tourism Management (6th edition). London: Routledge, 2019. ISBN 978-1-138-39116-1.
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Rašovská Ida, Ryglová Kateřina. Management kvality služeb v cestovním ruchu: Jak zvýšit kvalitu služeb a spokojenost zákazníků. Praha, 2017. ISBN 978-80-247-5021-7.
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Šefčík, Vladimír; Jeřábek, Tomáš. Management služeb hotelnictví a cestovního ruchu - vybrané kapitoly. 1. vydání. 2017. ISBN 978-80-86380-84-1.
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