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Lecturer(s)
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Rechtorik František, doc. Ing. Ph.D.
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Course content
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Topics of lectures: Organization and management of tour guide services (history and current conditions for tour guide services, classification, professionally requirements of providing tour guide services) - Remuneration of tour guide - Travel refunds in domestic and foreign destination - Relationship of tour guide and tour operator Personality of tour guide - Competences in tourism and work of tour guide Psychological and social contexts of work of tour guide - Work of tour guide in multicultural environment - Typology of tourism participants - Style of work of tour guide Methodological basics of tour guide services - Preparation of trips - Work with new information - Basics of topography and navigation - Topographic, psychologic, chronologic preparation Emergency situation - Safety and health protection during work - first aid Realization of tour guide services (work during trips) - Take-over of trips, manipulation with documentary agenda, money and aids - Animation activities in tourism, specifics of providing animation services Obligation of tour guide after trips, work agenda of tour guide connected with evaluation and billing of trips Topics of seminars: Comparative information minimum and information minimum Work style of tour guide and methodology of communication Speech of tour guide - form, content, rhetoric Work with microphone and other aids of tour guide Nonverbal communication, work with tour group First aid course Solving of model situation Preparation of trip program Guiding in town or village Guiding in historical objects Guiding on the road between stops Guiding in nature Billing and evaluation of trips Model and emergency situation in tourism Materials for each topic are during the semester available on Courseware, or in LMS Unifor. There are, if need be, specified further links for study sources. Verifying of students´ knowledge is based on those materials.
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Learning activities and teaching methods
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Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
- Undergraduate study programme term essay (20-40)
- 15 hours per semester
- Practical training (number of hours)
- 10 hours per semester
- Attendance on a field trip (number of real hours - maximum 8h/day)
- 4 hours per semester
- Preparation for an examination (30-60)
- 20 hours per semester
- Contact hours
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| to describe basic macroeconomic indicators |
| basic knowledge of tourism on the level of subject KMO/CR or KMO/OS |
| basic knowledge of geography, history and culture |
| Skills |
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| to search and to obtain information |
| basic communication and presentation skills |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| Orientation in conditions of providing of tour guide services in EU |
| Information about realms and specifics of tourim in Czech Republic and sources of information obout foreign destinations |
| Methodology of preparation and realization of guided tour. |
| Psychology of participant and tour guide in tourism. |
| Knowledge of ethic code and principles of correct providing of tour guide services. |
| Skills |
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| to analyse available sources of information to complete gained theoretical knowledge |
| to apply gained knowledge to particular examples when working individually |
| to discuss real cases examples, analyse texts |
| Preparation of guiding tour and offer of tour guide services. |
| Leading of group and guiding. |
| Profesional communication and solving model situations. |
| Manipulation with entrusted aids and documentation agenda of guide in tourism. |
| Use tophografic materials and orientation in the field. |
| Preparation, realization and evaluation of trips. |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Lecture supplemented with a discussion |
| E-learning |
| Multimedia supported teaching |
| Textual studies |
| Self-study of literature |
| Individual study |
| Skills |
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| One-to-One tutorial |
| Discussion |
| Students' portfolio |
| Textual studies |
| Self-study of literature |
| Individual study |
| Field trip |
| Practicum |
| Competences |
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| Discussion |
| Seminar |
| Students' portfolio |
| assessment methods |
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| Knowledge |
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| Portfolio |
| Combined exam |
| Skills |
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| Portfolio |
| Continuous assessment |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Competences |
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| Portfolio |
| Continuous assessment |
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Recommended literature
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Čertík, Miroslav. Cestovní ruch : vývoj, organizace a řízení. Vyd. 11. Praha : OFF, 2001. ISBN 80-238-6275-8.
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Goeldner, Charles R.; Ritchie, J. R. Brent. Tourism principles, practices, philosophies. 11th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-470-38213-4.
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Melichárek, Mirko. Řešení modelových situací v cestovním ruchu. 4., uprav. vyd. Praha : Idea servis, 1996. ISBN 80-85970-09-0.
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Orieška J. Metodika činnosti průvodce cestovního ruchu. Praha, Idea Servis, 1994.
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Orieška, Ján. Služby v cestovním ruchu. 1. vyd. Praha : Idea servis, 2011. ISBN 978-80-85970-68-5.
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Seifertová, Věra. Průvodcovské činnosti. 1. vyd. Praha : Grada, 2013. ISBN 978-80-247-4807-8.
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Zelenka, Josef; Chylíková, Ivana; Nunvář, Libor. Informační a komunikační technologie v cestovním ruchu. Vyd. 1. Hradec Králové : Gaudeamus, 2002. ISBN 80-7041-473-1.
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Zelenka, Josef. Průvodce cestovního ruchu. Vyd. 3. Hradec Králové : Gaudeamus, 2007. ISBN 978-80-7041-189-6.
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