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Lecturer(s)
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Rechtorik František, doc. Ing. Ph.D.
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Eretová Lenka, Ing. Ph.D.
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Dvorský Milan, Ing. MBA
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Martínek Lukáš, doc. Ing. Ph.D.
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Manda Drahomír, doc. Ing. Ph.D.
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Hodoval Petr, Ing. Ph.D.
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Konečná Jana, doc. Ing. Ph.D., MBA
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Kocová Hana, Mgr. Ph.D.
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Slavík David, Ing. Ph.D.
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Beneš Pavel, doc. Ing. CSc.
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Mentlíková Sabina, Ing.
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Sosnová Lucie, magistr kand.ekon.věd, dipl.spec.
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Course content
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Common introductory consultation - method, procedures, infromation sources. Selection of a project topic - introductory consultation with the tutor. Elaboration of the seminar work: project plan methodology and solutions results Common presentation (10-15 min) and following professional discussion. Correction according to comments from discussion. Submission of final seminar work.
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Learning activities and teaching methods
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Project-based instruction, Discussion, Students' portfolio, One-to-One tutorial, Skills demonstration, Task-based study method, Individual study
- Contact hours
- 26 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Undergraduate study programme term essay (20-40)
- 28 hours per semester
- Individual project (40)
- 40 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to know marketing management basics, business economics basics |
| Skills |
|---|
| to work in team |
| to fulfill team role |
| Competences |
|---|
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to know essentials of marketing |
| Skills |
|---|
| to apply marketing management in practically oriented activities |
| to apply knowledge of marketing management and other disciplines to formulate the self-contained marketing project |
| to solve the chosen marketing task in terms of the interdisciplinary approach |
| to present the elaborated study case and justify the formulated solution |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual study |
| Self-study of literature |
| Skills |
|---|
| Task-based study method |
| Project-based instruction |
| Group discussion |
| Discussion |
| Competences |
|---|
| Discussion |
| Group discussion |
| Project-based instruction |
| Individual study |
| Task-based study method |
| assessment methods |
|---|
| Knowledge |
|---|
| Project |
| Continuous assessment |
| Group presentation at a seminar |
| Skills |
|---|
| Project |
| Group presentation at a seminar |
| Continuous assessment |
| Competences |
|---|
| Project |
| Continuous assessment |
| Group presentation at a seminar |
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Recommended literature
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&. Viz literatura předmětů oboru. &.
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Blažková, Martina. Marketingové řízení a plánování pro malé a střední firmy. Praha : Grada Publishing, 2007. ISBN 978-80-247-1535-3.
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Doležal, Jan. Projektový management: Komplexně, prakticky a podle světových standardů. Praha, 2016. ISBN 978-80-247-5620-2.
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Doležal, Jan. Projektový management podle IPMA. 1. vyd. Praha : Grada, 2009. ISBN 978-80-247-2848-3.
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Kotler, Philip; Keller, Kevin Lane. Marketing management. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1359-5.
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Kotler, Philip. Marketing management. 15e. Noida, 2018. ISBN 978-93-325-5718-5.
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Kotler, Philip. Moderní marketing. 1. vyd. Praha : Grada, 2007. ISBN 978-80-247-1545-2.
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Meredith, Jack R.; Mantel, Samuel J. Project management : a managerial approach. 7th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-470-22621-6.
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Nicholas, John M.; Steyn, Herman. Project management for engineering, business and technology. 4th ed. London : Routledge, 2012. ISBN 978-0-08-096704-2.
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Pokorná, G. Modul Projekty, jejich tvorba a řízení. UP Olomouc.
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Rosenau, Milton D. Řízení projektů. Brno : Computer Press, 2007. ISBN 978-80-251-1506-0.
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Svozilová, Alena. Projektový management. Praha : Grada, 2006. ISBN 80-247-1501-5.
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