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Lecturer(s)
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Konečná Jana, doc. Ing. Ph.D., MBA
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Course content
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The bachelor state examination in Marketing Management is a part of bachelor final state examination. Bachelor thesis defense, bachelor state examination in Marketing Management and bachelor state examination in Economics take place on the same day. Bachelor state examination in Marketing Management consists of two questions of the fields (1) Marketing and (2) Management of selected courses. Student answers them in arbitrary order and has at least 15 minutes to prepare. Range of issues will be available in Courseware.
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Learning activities and teaching methods
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Discussion, Students' self-study, Self-study of literature
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| prerequisite |
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| Knowledge |
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| to finish all study obligations, achieve specified amount of credits and hand in the bachelor thesis by the stipulated date |
| Skills |
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| to apply skills achieved during the profiling base courses within the study programme Marketing Management |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to have professional knowledge in the range of basic thematic areas of the profiling base courses in the Marketing Management study program |
| to apply theoretical knowledge to economical practice |
| to explicate problems of marketing management |
| Skills |
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| to have professional skills from the profiling base courses in the Marketing Management study program |
| to elaborate a special work and present it appropriately |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| Discussion |
| One-to-One tutorial |
| Skills |
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| Self-study of literature |
| Discussion |
| One-to-One tutorial |
| Competences |
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| Self-study of literature |
| Discussion |
| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Bachelor's thesis assessment |
| Skills |
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| Oral exam |
| Bachelor's thesis assessment |
| Competences |
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| Oral exam |
| Bachelor's thesis assessment |
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Recommended literature
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. Literatura je uvedená u tematických okruhů této státní bakalářské zkoušky v Courseware a v sylabech předmětů profilujícího základu studijního programu Marketingové řízení..
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