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Lecturer(s)
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Martínek Lukáš, doc. Ing. Ph.D.
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Course content
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Seminars schedule: Project introduction and teams (1 seminar) Situational analysis (2 seminars) Defining business goals and plans - goals and economics (2 seminars) Decision-making in cumputer simulator and differential analysis (4 seminars) Final presentations (1 seminar)
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Learning activities and teaching methods
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- Contact hours
- 26 hours per semester
- Team project (50/number of students)
- 12 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to make the situational analysis of a business to use marketing instruments to identify basic financial indicators of a business |
| Skills |
|---|
| to cooperate in team to use managerial skills |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| to interconnect the knowledge from various parts of business administration (finance, management, marketing, trade) and practically use |
| Skills |
|---|
| to evaluate comprehensive situation of a business to make decisions based on economical analysis |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Task-based study method |
| computer simulation game |
| Seminar |
| Cooperative instruction |
| Skills |
|---|
| Seminar |
| Task-based study method |
| computer simulation game |
| Cooperative instruction |
| Competences |
|---|
| Task-based study method |
| Seminar |
| computer simulation game |
| Cooperative instruction |
| assessment methods |
|---|
| Knowledge |
|---|
| Continuous assessment |
| Self-evaluation |
| Group presentation at a seminar |
| Seminar work |
| Skills |
|---|
| Self-evaluation |
| Continuous assessment |
| Group presentation at a seminar |
| Seminar work |
| Competences |
|---|
| Self-evaluation |
| Continuous assessment |
| Group presentation at a seminar |
| Seminar work |
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Recommended literature
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Kotler, P., Keller, K., L. Marketing management. Noida: Pearson, 2018. ISBN 978-93-325-5718-5.
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Žáček, Vladimír. Management podniku. 2. přepracované vydání. 2016. ISBN 978-80-01-05980-7.
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