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Lecturer(s)
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Martínek Lukáš, doc. Ing. Ph.D.
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Course content
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Introduction to systems theory in tourism and services System vs. market approach in tourism and services Tourism system and its subsystems Services as a tourism object Residents as a system element in tourism Visitor as a tourism subject Tourism system environment Tourism system structure and essential relations Behaviour of tourism and sevices systems Systems approach to tustainability in tourism Application of systems approach in tourism and services I Application of systems approach in tourism and services II Lecture by a practitioner
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Presentation preparation (report) (1-10)
- 4 hours per semester
- Undergraduate study programme term essay (20-40)
- 30 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| to specify basic managerial skills |
| to use knowledge of trade, services and marketing |
| Skills |
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| to use creative thinking skills |
| to use APA norms (quotations) according to standards of Faculty of Economics (University of West Bohemia) |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to define basic terminology of systems theory in tourism and services |
| to identify systems types in tourism and services |
| to use systems thinking language |
| to specify basic skills and instruments of system and creative thinking |
| to identify system archetypes and clarify their use on examples in tourism and services |
| to understand the systems structures in tourism and services |
| Skills |
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| to depict structures of tourism and services systems in causal loops diagrams |
| to use specific SW to depict structures of tourism and services systems |
| to use systems thinking in tourism and services |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture |
| Interactive lecture |
| Lecture supplemented with a discussion |
| Seminar |
| Textual studies |
| Self-study of literature |
| Multimedia supported teaching |
| Individual study |
| Skills |
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| Interactive lecture |
| Discussion |
| Individual study |
| Students' portfolio |
| Textual studies |
| Practicum |
| Competences |
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| Lecture supplemented with a discussion |
| Interactive lecture |
| Self-study of literature |
| Individual study |
| Discussion |
| assessment methods |
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| Knowledge |
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| Written exam |
| Seminar work |
| Skills |
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| Self-evaluation |
| Seminar work |
| Continuous assessment |
| Competences |
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| Self-evaluation |
| Seminar work |
| Continuous assessment |
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Recommended literature
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Baggio, Jacopo A.; Baggio, Rodolfo. Modelling and simulations for tourism and hospitality : an introduction. 2020. ISBN 978-1-84541-741-3.
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Gharajedaghi, Jamshid. Systems thinking : managing chaos and complexity : a platform for designing business architecture. 2nd ed. Burlington Butterworth-Heinemann, 2006. ISBN 0-7506-7973-5.
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Jackson, Michael C. Systems thinking : creative holism for managers. Chichester : John Wiley & Sons, 2003. ISBN 978-0-470-84522-6.
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Page, Stephen. Tourism Management (6th edition). London: Routledge, 2019. ISBN 978-1-138-39116-1.
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Vojtko, Viktor; Mildeová, Stanislava. Dynamika trhu : jak pochopit síly, které mění trhy, konkurenci a podnikání. Dotisk 1. českého vyd. Zeleneč : Profess Consulting, 2007. ISBN 978-80-7259-052-0.
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