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Lecturer(s)
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Dvorský Milan, Ing. MBA
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Martínek Lukáš, doc. Ing. Ph.D.
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Hodoval Petr, Ing. Ph.D.
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Course content
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Topics to study: Tourism definition - basic terms and prerequisites Tourism and its development Tourism typology and specific services External factors influencing the tourism market Marketing principals in tourism International tourism - international environment and globalization Global, international, and national companies in tourism services Essential relations in tourism: economic, environmental, and socio-cultural. Multilication effect and TSA. Tourism destination - typology, basic relations, stakeholders Services in tourism I - specifics, accommodation and catering services Services in tourism II - transport, information, guides, animation Services in tourism III - TO/TA, MICE, health/spa/wellness, money exchange, insurance, customs Materials for each topic are during the semester available on Courseware, or in E-learining platform specified by course leader.
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Learning activities and teaching methods
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Interactive lecture, Lecture supplemented with a discussion, E-learning, Discussion, Multimedia supported teaching, One-to-One tutorial, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Practicum
- Contact hours
- 26 hours per semester
- Preparation for an examination (30-60)
- 25 hours per semester
- Preparation for formative assessments (2-20)
- 7 hours per semester
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| to provide basic knowledge of historical development in the Czech Republic and in the world |
| to describe basic macroeconomic indicators |
| Skills |
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| to use APA norms (quotations) according to standards of Faculty of Economics (University of West Bohemia) |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to define basic terms of tourism |
| to understand and interpret basic characteristics of tourism and its services |
| to describe the impact of tourism on national and regional economy and give particular examples |
| to explain relations in tourism using gained theoretical knowledge and applying it to practical examples |
| to identify key players in tourism |
| Skills |
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| to analyse available sources of information to complete gained theoretical knowledge |
| to apply gained knowledge to particular examples when working individually |
| to discuss real cases examples, analyse texts |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
|---|
| Lecture |
| Lecture supplemented with a discussion |
| E-learning |
| Multimedia supported teaching |
| Textual studies |
| Self-study of literature |
| Individual study |
| Skills |
|---|
| One-to-One tutorial |
| Discussion |
| Students' portfolio |
| Textual studies |
| Self-study of literature |
| Individual study |
| Seminar |
| Competences |
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| Discussion |
| Seminar |
| Students' portfolio |
| assessment methods |
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| Knowledge |
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| Portfolio |
| Written exam |
| Skills |
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| Portfolio |
| Continuous assessment |
| Competences |
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| Portfolio |
| Continuous assessment |
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Recommended literature
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Barrows, Clayton W.; Powers, Thomas F. Introduction to management in the hospitality industry. 9th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-471-78277-3.
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Goeldner, Charles R.; Ritchie, J. R. Brent. Cestovní ruch : principy, příklady, trendy. Brno : BizBooks, 2014. ISBN 978-80-265-0298-2.
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Goeldner, Charles R.; Ritchie, J. R. Brent. Tourism principles, practices, philosophies. 11th ed. Hoboken : John Wiley & Sons, 2009. ISBN 978-0-470-38213-4.
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Hesková, Marie. Cestovní ruch : pro vyšší odborné školy a vysoké školy. 2., upr. vyd. Praha : Fortuna, 2011. ISBN 978-80-7373-107-6.
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Lohmann, Gui; Panosso Netto, Alexandre. Tourism theory : concepts, models and systems. 2017. ISBN 978-1-78064-715-9.
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Orieška, Ján. Služby v cestovním ruchu. 1. vyd. Praha : Idea servis, 2011. ISBN 978-80-85970-68-5.
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Palatková, Monika. Mezinárodní turismus : analýza pozice turismu ve světové ekonomice, změny mezinárodního turismu v důsledku globálních změn, evropská integrace a mezinárodní turismus. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-4862-7.
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Palatková, Monika; Zichová, Jitka. Ekonomika turismu : turismus České republiky. 2., aktualiz. a rozš. vyd. Praha : Grada, 2014. ISBN 978-80-247-3643-3.
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Ryglová, Kateřina; Burian, Michal,; Vajčnerová, Ida. Cestovní ruch - podnikatelské principy a příležitosti v praxi. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-4039-3.
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Tittelbachová, Šárka. Turismus a veřejná správa : průniky, dysfunkce, problémy, šance : státní politika turismu České republiky : systémový přístup k řešení problémů. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-3842-0.
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Zelenka, Josef; Pásková, Martina. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. 2. vyd. Praha : Linde Praha, 2012. ISBN 978-80-7201-880-2.
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