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Lecturer(s)
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Fröhlich Stanislav, doc. Ing. Ph.D.
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Course content
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The exam takes place before the commission. The student answers two questions from the list of the studied certificate program.
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Learning activities and teaching methods
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unspecified
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| prerequisite |
|---|
| Knowledge |
|---|
| Student has knowledge from courses (obligatory and compulsory) of the certified progamme at the minimal credit level set by the study programmme. |
| Skills |
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| Student has skills from courses (obligatory and compulsory) of the certified progamme at the minimal credit level set by the study programmme. |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| Completion of required courses set by the study programme of the certificate. |
| Skills |
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| Completion of required courses set by the study programme of the certificate. |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Self-study of literature |
| One-to-One tutorial |
| Skills |
|---|
| Self-study of literature |
| One-to-One tutorial |
| Competences |
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| Self-study of literature |
| One-to-One tutorial |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Skills |
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| Oral exam |
| Competences |
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| Oral exam |
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Recommended literature
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Goeldner, Charles R.; Ritchie, J. R. Brent. Cestovní ruch : principy, příklady, trendy. Brno, 2014. ISBN 978-80-265-0298-2.
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Hesková, Marie. Cestovní ruch : pro vyšší odborné školy a vysoké školy. 2., upr. vyd. Praha, 2011. ISBN 978-80-7373-107-6.
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Moutinho, Luiz,; Vargas Sánchez, Alfonso. Strategic management in tourism. 3rd edition. 2018. ISBN 978-1-78639-024-0.
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Page, S. Tourism Management (6th edition). London.
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Rašovská Ida, Ryglová Kateřina. Management kvality služeb v cestovním ruchu: Jak zvýšit kvalitu služeb a spokojenost zákazníků. Praha, 2017. ISBN 978-80-247-5021-7.
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