Course: Digitization in Business

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Course title Digitization in Business
Course code KPM/DPP
Organizational form of instruction Lecture + Tutorial
Level of course Master
Year of study 2
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Průcha Tomáš, doc. Ing. Ph.D.
  • Veřtát Martin, Ing. Ph.D.
  • Zelenková Lucie, doc. Ing. Ph.D.
Course content
Digital transformation and Society 4.0: macro-trends, socio-economic impacts and security Industry 4.0, the Internet of Things (IoT) and other development trends and opportunities of the digital economy Digitalization of business processes and information systems: mapping, redesign and implementation Digital product management: lifecycle, innovation and customer solutions in B2C Deep learning, data processing and smart use of data Digitalization trends in enterprises in selected areas, digital productivity and employee digitalization Automation of manufacturing and non-manufacturing processes Digital transformation for business model innovation, change management and implementation VR and AR technologies, use in industry Artificial intelligence and augmented management

Learning activities and teaching methods
  • Preparation for an examination (30-60) - 55 hours per semester
  • Team project (50/number of students) - 15 hours per semester
  • Contact hours - 39 hours per semester
prerequisite
Knowledge
To apply knowledge from business economy and processes in concrete situations
Skills
Understand basic trends in society development of economic, social, demographic, technological aspects
Competences
N/A
learning outcomes
Knowledge
Explain the importance of digitization for economy and society
Characterize Industry 4.0 and other technological challenges and opporutinities of digital economy
Understand digital products and trends in business economy
Skills
Analyse impact and obstacles of digitization transformation for selected economic subjects
Analyse extern and intern conditions of organization and evaluate potential of digitization transformation fot this subject
Competences
N/A
teaching methods
Knowledge
Lecture
Interactive lecture
Lecture supplemented with a discussion
Self-study of literature
Individual study
Skills
Collaborative instruction
Seminar
Task-based study method
Discussion
Competences
Discussion
Collaborative instruction
assessment methods
Knowledge
Written exam
Project
Oral exam
Skills
Project
Group presentation at a seminar
Continuous assessment
Competences
Group presentation at a seminar
Recommended literature
  • Dřímalka, Filip. HOT : jak uspět v digitálním světě. Vydání první. 2020. ISBN 978-80-7555-101-6.
  • Dvořák, Jiří. Digitální transformace a inovace v managementu. Praha. 2022.
  • Dvořáková, Lilia; Vacek, Jiří,; Černá, Marie; Hejduková, Pavlína; Hinke, Jana,; Taušl Procházková, Petra; Vallišová, Lucie; Horák, Jakub; Caha, Zdeněk,; Machová, Veronika. Metodika adaptace malých a středních podniků v sektoru služeb na implementaci principů, postupů, metod a nástrojů Společnosti 4.0. 2020. ISBN 978-80-261-0953-2.
  • Evropská komise. Akční plán digitálního vzdělávání. Brusel, 2020.
  • Chmelař et al. Dopady digitalizace na trh práce v ČR a EU.. Praha, 2015.
  • Mařík, Vladimír; Keil, Robert. Průmysl 4.0 : základ ekonomické transformace ČR. 1. vydání. 2024. ISBN 978-80-7261-604-6.
  • Šaloun, Petr. AI transformace podniků. Praha. 2023.
  • Šimberová, Iveta; Straková, Jana; Zich, Robert; Chlebovský, Vít; Kocmanová, Alena; Váchal, Jan; Schüller, David; Kaňovská, Lucie; Smolíková, Lenka; Milichovský, František; Krmela, Aleš; Tesařová, Mariana; Svobodová, Karolina; Talíř, Milan; Kollmann, Jaroslav. Digitální transformace podnikání a inovace obchodních modelů. Brno. 2022.
  • Urbach, Nils,; Röglinger, Maximilian. Digitalization cases : how organizations rethink their business for the digital age. 2019. ISBN 978-3-319-95272-7.
  • Woodcock, J; Graham M. The Gig Economy: A Critical Introduction.. Cambridge, 2020. ISBN 9781509536368.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester