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Lecturer(s)
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Mráz Jiří, prof. Ing. Ph.D.
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Course content
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The course is intended for doctoral studies. The Nature of Strategy, Strategic Issues, Strategy Dimensions Mission and Vision Analysis Ethics, Social Responsibility, Sustainability Levels of Strategy The External Audit, Industry, Organizational, International Context The Internal Audit, Strategic Topics, Paradoxes and Perspectives The International Perspective of Strategy The Way of Strategy Generation and Selection Strategy Implementation Strategy Monitoring and Evaluation
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Learning activities and teaching methods
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- Contact hours
- 24 hours per semester
- Preparation for an examination (30-60)
- 100 hours per semester
- Individual project (40)
- 100 hours per semester
- Presentation preparation (report) (1-10)
- 36 hours per semester
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| prerequisite |
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| Knowledge |
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| Oriented is in basic economic characteristics. |
| To describe structure of business environment in global space. |
| Skills |
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| Work with unapproved professional text. |
| Works out reviews to given topic. |
| Competences |
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| Orientation in basic economic terms. Follow political and economic trends and developments in the global space. |
| learning outcomes |
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| Knowledge |
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| to assess relevancy of accepted stratégy methodically evaluate gained information to formulate business strategy |
| Skills |
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| to carry out advanced analyses of business environment to carry out predictions of future development of business environment to delimitate effective behaviour of an organization in global competitive space |
| Competences |
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| to do critical evaluation of gained information to do expert argumentation of formulated statements |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Seminar |
| Textual studies |
| Self-study of literature |
| Discussion |
| Skills |
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| Lecture supplemented with a discussion |
| Task-based study method |
| One-to-One tutorial |
| Seminar classes |
| Discussion |
| Competences |
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| Lecture supplemented with a discussion |
| Self-study of literature |
| Seminar classes |
| One-to-One tutorial |
| Textual studies |
| Discussion |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Skills demonstration during practicum |
| Seminar work |
| Individual presentation at a seminar |
| Skills |
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| Oral exam |
| Skills demonstration during practicum |
| Individual presentation at a seminar |
| Seminar work |
| Competences |
|---|
| Oral exam |
| Skills demonstration during practicum |
| Seminar work |
| Individual presentation at a seminar |
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Recommended literature
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DAVID, Fred, R., DAVID, Forest, R. DAVID, Fred, R., DAVID, Forest, R. Strategic Management, Concepts and Cases.15th Edition. Harlow: Pearson Education Limited, 2015. ISBN 978-1-292-01689-4.
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DE WIT, Bob, MEYER, Ron. Strategy: An International Perspective. 6th Edition. London: Cengage Learning EMEA, 2017. ISBN 978-1-473-72515-7.
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FOTR, Jiří, VACÍK, Emil, SOUČEK, Ivan, ŠPAČEK, Miroslav, HÁJEK, Stanislav. Tvorba strategie a strategické plánování, Teorie a praxe. 1. vydání. Praha: Grada Publishing, 2012. ISBN 978-80-247-3985-4.
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GRANT, Robert M. Contemporary strategy analysis: text and cases. 8th Edition. Chichester: Wiley, 2013. ISBN 978-1-119-94189-7.
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HOSKISSON, Robert, HITT, Michael, IRELAND, Duane, R. Strategic Management: Concepts: Competitiveness and Globalization. 12th Edition. Boston, Cengage Learning, 2016. ISBN 978-1-305-50220-8.
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PORTER, Michael E. Competitive advantage: creating and sustaining superior performance. 1st Free Press export Edition. New York: Free Press, 2004. ISBN 0-7432-6087-2.
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PORTER, Michael E. Competitive strategy: techniques for analyzing industries and competitors.. New York: Free Press, 2004. ISBN 0-7432-6088-0.
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