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Lecturer(s)
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Černá Irena, Ing. Ph.D.
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Černá Milena, doc. Ing. Ph.D.
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Course content
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Entrepreneurship, entrepreneur and related terms Company environment, goals and function of a company Typology of entreprises Assets, capital and organizational structure of a company Factors of production, classification of these factors, effectiveness of company, company economic result Company life cycle - start of entrepreneurial activities, prerequisites for success of start-up company, business plan, lean canvas, prototyping Company life cycle - growth, stabilization, crisis, rehabilitation, downfall Company management Production, purchase process Selling, marketing process, product life cycle Financial a investment activities HR activities, innovation, project management, sustainability management Actual trends in business economy - family businesses, SMEs, social entrepreneurship, start-ups, digitization etc.
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Individual study, Practicum
- unspecified
- 25 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| None. |
| Skills |
|---|
| none |
| Competences |
|---|
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| understand the main processes in a business, with an emphasis on economic processes |
| Skills |
|---|
| solve issues of company activities and evaluate chosen outputs |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture supplemented with a discussion |
| Self-study of literature |
| Skills |
|---|
| Practicum |
| Skills demonstration |
| Competences |
|---|
| Interactive lecture |
| Self-study of literature |
| Practicum |
| assessment methods |
|---|
| Knowledge |
|---|
| Test |
| Skills demonstration during practicum |
| Skills |
|---|
| Seminar work |
| Competences |
|---|
| Test |
| Seminar work |
|
Recommended literature
|
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Zákon č. 89/2012 Sb., občanský zákoník.
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Zákon č. 90/2012 Sb. , o obchodních korporacích.
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Scholleová, Hana. Ekonomické a finanční řízení pro neekonomy. 3., aktualizované vydání. 2017. ISBN 978-80-271-0413-0.
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Synek, Miloslav; Kislingerová, Eva. Podniková ekonomika. 6. přepracované a doplněné vydání. 2015. ISBN 978-80-7400-274-8.
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Taušl Procházková, Petra. Úvod do podnikové ekonomiky. 3., upravené a rozšířené vydání. 2017. ISBN 978-80-261-0733-0.
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