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Lecturer(s)
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Černá Milena, doc. Ing. Ph.D.
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Course content
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Company start-up - the entrepreneurial process, critical factors, evaluating opportunities, sustainability in entrepreneurship Business idea, innovation, social innovation, sustainability and SDGs, other trends Design Thinking and introduction into Lean Canvas Lean Canvas in details Value proposition canvas, business model Product Company environment and it´s specifics Prototyping Marketing, HR and financial plan in details Specifics of company´s start-up by each legal from
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Learning activities and teaching methods
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- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 35 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| show basic knowledge of business economy |
| Skills |
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| apply chosen methods of company environment analysis |
| Competences |
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| N/A |
| N/A |
| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| explain the issues of chosen company activities |
| understand company activities and their structure and relation |
| Skills |
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| identify main principles of business plan creation |
| analyse company environment |
| identify risks factors regarding the business plan |
| evaluate potential of business plan based on the provided analysis |
| Competences |
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| N/A |
| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Interactive lecture |
| Practicum |
| Self-study of literature |
| Skills |
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| Practicum |
| Competences |
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| Skills demonstration |
| Project-based instruction |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Continuous assessment |
| Skills |
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| Skills demonstration during practicum |
| Seminar work |
| Competences |
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| Project |
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Recommended literature
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Bygrave, William D.; Zacharakis, Andrew. Entrepreneurship. 3rd ed. Hoboken : Wiley, 2014. ISBN 978-1-118-58289-3.
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Osterwalder, Alexander; Pigneur, Yves. Tvorba business modelů : příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. 1. vyd. V Brně : BizBooks, 2012. ISBN 978-80-265-0025-4.
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Srpová, Jitka; Řehoř, Václav. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5.
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Taušl Procházková, Petra; Jelínková, Eva. Podniková ekonomika - klíčové oblasti. První vydání. 2018. ISBN 978-80-271-0689-9.
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Taušl Procházková, Petra. Úvod do podnikové ekonomiky. 3., upravené a rozšířené vydání. 2017. ISBN 978-80-261-0733-0.
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