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Lecturer(s)
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Sikorová Jitka, Ing. Ph.D.
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Mráz Jiří, prof. Ing. Ph.D.
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Halada Václav, Ing. Ph.D.
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Course content
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Introduction to strategic management - approaches and concepts Importance and role of strategic management, manager as a strategist Strategic management model Strategy formulation Forecasting of companyś surrounding development Analysis of external environment Analysisi of internal environment Strategies, strategy typologies Formulation of strategic variations Strategic management and sustainability Evaluation of strategic variations, choosing the right variation, strategic risk management Strategy implementation Balanced Scorecard Sustainability Balanced Scorecard Strategic management and sustainability Strategy evaluation
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Lecture with practical applications, Students' portfolio, Group discussion, Students' self-study, Lecture
- Graduate study programme term essay (40-50)
- 40 hours per semester
- Preparation for comprehensive test (10-40)
- 25 hours per semester
- Contact hours
- 52 hours per semester
- Preparation for an examination (30-60)
- 39 hours per semester
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| prerequisite |
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| Knowledge |
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| to use the knowledge of business economics for appropriate planning of future development of an organization |
| to understand macroeconomic development for analyzing external environment of a company |
| to synthesize knowledge of marketing, which is necessary for the formulation of strategic forecasts |
| to have knowledge of key principles and functions of management |
| Understand the concept of sustainability. |
| Skills |
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| to master accounting basics for financial plan formulation |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| to explain the importance of strategic management in organizations |
| to define business strategy and to explain its importance to organizations |
| to describe the phases of strategic management |
| to explain selected financial planning procedures |
| Skills |
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| to apply the acquired knowledge and develop an overall strategy and, subsequently, partial strategies |
| to analyze the environment in which a company exists and to respect its development, identify key risk factors and reflect them when adjusting the strategy |
| to formulate, evaluate and select the optimal strategic variant |
| to develop medium-term goals into short-term actions to implement the strategy |
| to communicate with companies during elaboration of individual project |
| to be able to implement knowledge from the concept of sustainability into the organization's strategy |
| Competences |
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| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Individual study |
| Interactive lecture |
| Self-study of literature |
| Lecture |
| Students' portfolio |
| Skills |
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| Seminar |
| Discussion |
| Collaborative instruction |
| E-learning |
| Multimedia supported teaching |
| Individual study |
| Competences |
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| Collaborative instruction |
| Discussion |
| assessment methods |
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| Knowledge |
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| Oral exam |
| Project |
| Test |
| Skills |
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| Continuous assessment |
| Project |
| Group presentation at a seminar |
| Competences |
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| Group presentation at a seminar |
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Recommended literature
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Bolland, Eric J. Comprehensive strategic management: a guide for students, insight for managers. Bingley: Emerald Publishing. ISBN 978-1-78714-225-1.
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David, Fred R.; David, Forest R.; David, Meredith E. Strategic management : concepts and cases :a competitive advantage approach. Seventeenth edition, global edition. 2023. ISBN 978-1-292-44140-5.
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Dess, Gregory G. Strategic management : text & cases. Eleventh edition. 2024. ISBN 978-1-266-20046-5.
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Fotr, Jiří; Vacík, Emil,; Souček, Ivan,; Špaček, Miroslav,; Hájek, Stanislav. Tvorba strategie a strategické plánování : teorie a praxe. 2., aktualizované a doplněné vydání. 2020. ISBN 978-80-271-2499-2.
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Hanzelková, Alena; Keřkovský, Miloslav,; Vykypěl, Oldřich. Strategické řízení : teorie pro praxi. 3. přepracované vydání. 2017. ISBN 978-80-7400-637-1.
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Kaplan, Robert S.; Norton, David P. Balanced scorecard : strategický systém měření výkonnosti podniku. 3. vyd. Praha : Management Press, 2002. ISBN 80-7261-063-5.
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Whittington, Richard; Angwin, Duncan,; Regnér, Patrick,; Johnson, Gerry,; Scholes, Kevan. Exploring strategy : text and cases. Thirteenth edition. 2023. ISBN 978-1-292-42874-1.
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