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Lecturer(s)
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Černá Irena, Ing. Ph.D.
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Vilhelmová Andrea, Ing. Ph.D.
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Špongrová Alena, Ing. Mgr. Ph.D.
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Černá Milena, doc. Ing. Ph.D.
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Vaňková Jana, Ing.
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Course content
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Entrepreneurship, entrepreneur, enterprise, development of business economy Company environment, entrepreneurship determinants, Company goals and function Typology of companies Asset, capital and organizational structure of a company Factors of production, classification of these factors, effectiveness of company, company economic result Company life cycle - start of entrepreneurial activities, prerequisites for success of start-up company, business plan, budget, business support Company life cycle - growth, stabilization, crisis, rehabilitation, downfall Company management Production Purchase process Selling, marketing process, product life cycle Further company activities Additional information for students of combined form of study is on the Courseware.
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Learning activities and teaching methods
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Interactive lecture, Self-study of literature, Practicum
- Undergraduate study programme term essay (20-40)
- 20 hours per semester
- Preparation for an examination (30-60)
- 45 hours per semester
- Contact hours
- 39 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| None. |
| Skills |
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| none |
| Competences |
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| N/A |
| learning outcomes |
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| Knowledge |
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| describe and distinguish various type and forms of companies |
| understand structure of company processes and interactions. |
| Skills |
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| analyze company life-cycle and its development |
| discuss and evaluate company outcomes |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Interactive lecture |
| Practicum |
| Self-study of literature |
| Skills |
|---|
| Practicum |
| Competences |
|---|
| Interactive lecture |
| Practicum |
| Self-study of literature |
| assessment methods |
|---|
| Knowledge |
|---|
| Written exam |
| Continuous assessment |
| Skills |
|---|
| Seminar work |
| Skills demonstration during practicum |
| Competences |
|---|
| Written exam |
| Seminar work |
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Recommended literature
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Zákon č. 89/2012 Sb., občanský zákoník.
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Zákon č. 90/2012 Sb., o obchodních korporacích.
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Capon, Claire. Understanding the business environment : inside and outside the organisations. 3rd ed. Harlow : Financial Times/Prentice Hall, 2009. ISBN 978-0-273-70814-8.
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Horová, Michaela; Taušl Procházková, Petra. Podnikatelská kultura, image podnikatele a jejich řízení. Vyd. 1. V Plzni : Západočeská univerzita, 2011. ISBN 978-80-261-0012-6.
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Mikovcová, Hana; Scholleová, Hana. Praktikum podnikové ekonomiky pro bakalářské studium. 2., upr. vyd. Plzeň : Aleš Čeněk, 2009. ISBN 978-80-7380-209-7.
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Srpová, Jitka; Řehoř, Václav. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada Publishing, 2010. ISBN 978-80-247-3339-5.
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Synek, Miloslav; Kislingerová, Eva. Podniková ekonomika. 6. přepracované a doplněné vydání. 2015. ISBN 978-80-7400-274-8.
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Synek, Miloslav. Manažerská ekonomika. 5., aktualiz. a dopl. vyd. Praha : Grada, 2011. ISBN 978-80-247-3494-1.
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Taušl Procházková, Petra. Úvod do podnikové ekonomiky. 3., upravené a rozšířené vydání. 2017. ISBN 978-80-261-0733-0.
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Wöhe, Günter; Kislingerová, Eva. Úvod do podnikového hospodářství. 2., přeprac. a dopl. vyd. V Praze : C.H. Beck, 2007. ISBN 978-80-7179-897-2.
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