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Lecturer(s)
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Černá Milena, doc. Ing. Ph.D.
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Hemr Vladimír, Ing. Ph.D., MA
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Fiala Petr, Ing. Ph.D.
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Course content
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1. Freelancing 2. Success vs. Failure 3. Motivation and Productivity 4. Teamwork 5. Processes 6. Client portfolio 7. Legal, tax and accounting aspects of freelancing (EXT) 8. Pricing 9. Contract negotiation 10. Personal marketing, web and social media and reputation 11. Copywriting (EXT) 12. Finance and risk management 13. Legal, tax and accounting aspects of freelancing (EXT)
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Seminar classes, Students' self-study, Textual studies
- Preparation for comprehensive test (10-40)
- 25 hours per semester
- Contact hours
- 39 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| To have a basic knowledge of PC and an advanced knowledge of English |
| Skills |
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| To have a good command of basic methods used in modern business practice and the basic understanding of legal environment of business. |
| Competences |
|---|
| N/A |
| N/A |
| should be communicative, flexible, creative |
| N/A |
| N/A |
| N/A |
| learning outcomes |
|---|
| Knowledge |
|---|
| To describe business activities, to explain background of active entrepreneurship, to apply legal and legislative framework of business, to ssess risk and volume of necessary resources for entrepreneurship, to develop business model and basic business plan, to apply principles of innovation and project management |
| Skills |
|---|
| To develop business model |
| To be prepared to choose a suitable company form and prepare necessary documents |
| Competences |
|---|
| N/A |
| N/A |
| N/A |
| Upon successful completion, students should be able to understand basic concepts of the entrepreneurial process and to use different methods and procedures for entrepreneurial growth |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecture supplemented with a discussion |
| E-learning |
| Textual studies |
| Self-study of literature |
| Seminar classes |
| Multimedia supported teaching |
| Skills |
|---|
| Lecture supplemented with a discussion |
| Case studies will be solved during the lessons. |
| Multimedia supported teaching |
| Collaborative instruction |
| Individual study |
| Students' portfolio |
| Competences |
|---|
| Students' portfolio |
| Task-based study method |
| Individual study |
| Presentation of seminar papers is a tool for enhancing communication, flexibility and creativity. |
| Discussion |
| assessment methods |
|---|
| Knowledge |
|---|
| Test |
| Seminar work |
| Group presentation at a seminar |
| Skills |
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| Skills demonstration during practicum |
| Group presentation at a seminar |
| Competences |
|---|
| Test |
| Group presentation at a seminar |
| Continuous assessment |
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Recommended literature
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Allen, David. Mít vše hotovo : umění produktivity bez stresu. Vydání druhé, přepracované. 2016. ISBN 978-80-7555-000-2.
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Fried, Jason; Hansson, David Heinemeier,; Krásenský, David. Restart : průvodce podnikatelským minimalismem. Vyd. 1. V Brně : Jan Melvil, 2010. ISBN 978-80-87270-04-2.
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Chris, Voss. Nikdy nedělej kompromis: aneb Vyjednávej tak, jako by ti šlo o život. Brno. 2016.
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Maurya, Ash. Lean podnikání : přejděte od plánu A k plánu, který funguje. 1. vydání. 2016. ISBN 978-80-265-0506-8.
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NOVOTNÝ, J. ŠAŠEK, P. PRÁVNÍ ZÁKLADY PODNIKÁNÍ - díl. I. Právní úprava podnikání, závazkové vztahy, pracovní právo.. Západočeská univerzita v Plzni, 2017. ISBN 978-80-261-0691-3.
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NOVOTNÝ, J. ŠAŠEK, P. PRÁVNÍ ZÁKLADY PODNIKÁNÍ - díl. 2. Řízení před soudy a správními orgány, odpovědnost podnikatele. Západočeská univerzita v Plzni, 2017. ISBN 978-80-261-0692-0.
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PAVLÁK, Miroslav, NOVOTNÝ, Jiří, VACEK, Jiří. Základy podnikání. Plzeň: ZČU, 2017 (dostupné v Courseware pro studenty zapsané na předmět KPM/ZAP nebo KPM/9ZAP), 2017. ISBN 978-80-261-0669-2.
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Šenkapoun, Pavel. To nejlepší z Nejlepšího copywritera : o psaní, reklamě a duši. Praha. 2019.
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Vlach, Robert. Na volné noze : podnikejte jako profesionálové. Vydání první. 2017. ISBN 978-80-7555-015-6.
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