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Lecturer(s)
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Grosová Andrea Dagmar, prof. PhDr. Ph.D.
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Horský Ladislav, Ing. Mgr. MBA
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Course content
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1. public opinion evaluation 2. public opinion evaluation 3. media research evaluation 4. media research evaluation 5. marketing research evaluation 6. marketing research evaluation 7. education research 8. education research 9. policy evaluation research 10. policy evaluation research 11. research ethics in applied research 12. research ethics in applied research 13. own project
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Learning activities and teaching methods
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Project-based instruction, Students' portfolio, Task-based study method, Individual study, Self-study of literature, Textual studies, Lecture, Seminar
- Contact hours
- 78 hours per semester
- Preparation for an examination (30-60)
- 54 hours per semester
- Graduate study programme term essay (40-50)
- 50 hours per semester
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| prerequisite |
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| Knowledge |
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| to describe and explain basic sociological methods. |
| to describe the formation of sociological perspectives using sociological methods. |
| to enumerate and describe the basic developmental stages of the formation of quantitative methods. |
| to characterize the basic knowledge resulting from empirical quantitative research. |
| Skills |
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| to create a formally acceptable professional output. |
| to actively use foreign databases of professional journals. |
| to use adequate terms corresponding to the terminology of the field in Czech and English. |
| to independently interpret the knowledge resulting from the application of sociological methods. |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to distinguish the variability of applied research. |
| to characterize methods from the areas of public opinion research, marketing research, applied media research and evaluation research. |
| to distinguish the necessary nuances for commissioning applied research. |
| to enumerate and characterize key studies using the studied quantitative methods. |
| Skills |
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| to classify methods from the areas of public opinion research, marketing research, applied media research and evaluation research. |
| to independently demonstrate specific conflicting approaches of the studied methods. |
| to independently critically evaluate the studied methods on examples from applied research. |
| to independently choose a suitable theoretical and methodological approach to the application of applied research. |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
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| Lecture |
| Seminar |
| Task-based study method |
| Textual studies |
| Project-based instruction |
| Self-study of literature |
| Individual study |
| Students' portfolio |
| Skills |
|---|
| Lecture |
| Seminar |
| Textual studies |
| Self-study of literature |
| Competences |
|---|
| Lecture |
| Seminar |
| Textual studies |
| Self-study of literature |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
| Skills |
|---|
| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
| Competences |
|---|
| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
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Recommended literature
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Becker, Howard Saul. Writing for social scientists : how to start and finish your thesis, book, or article. Chicago : University of Chicago Press, 1986. ISBN 0-226-04108-5.
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Brickman, Leopard, Debra Rog. The SAGE Handbook of Applied Social Research. Thousand Oaks -- London -- New Delhi -- Singapore, 2009.
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Denzin, Norman K.; Lincoln, Yvonna S. The SAGE handbook of qualitative research. Thousands Oaks : SAGE Publications, 2005. ISBN 0-7619-2757-3.
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Donaldson, Stewart I., Christina A. Christie, Melvin M. Mark. What Counts as Credible Evidence in Applied Research and Evaluation Practice?. Thousand Oaks -- London -- New Delhi -- Singapore, 2008.
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Dunn, William N. Public Policy Analysis: An Introduction. Upper Saddle, 2008.
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Fowler, Floyd F. Improving Survey Questions: Design and Evaluation. Thousand Oaks -- London -- New Delhi, 1995.
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Fox, John. Applied regression analysis, linear models, and related methods. Thousand Oaks : SAGE Publications, 1997. ISBN 0-8039-4540-X.
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Glynn, Caroll J. Public opinion. 2nd ed. Boulder : Westview Press, 2004. ISBN 0-8133-4172-8.
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Grinnell, Richard, Yvonne Unrau. Social Work Research and Evaluation: Foundations of Evidence-Based Practice. New York, 2008.
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Hinde, Andrew. Demographic methods. London ; Arnold, 1998. ISBN 0-340-71892-7.
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Love, Arnold J. Internal Evaluation: Building Organizations from Within. Thousand Oaks -- London -- New Delhi, 1991.
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Rossi, Peter H., Mark W. Lipsey, Howard E. Freeman. Evaluation: A Systematic Approach. Thousand Oaks -- London -- New Delhi, 2004.
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Rubin, Allen, Earl R. Babbie. Research Methods for Social Work. Belmont, 2008.
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Yin, Robert K. Case Study Research: Design and Methods. Thousand Oaks -- London -- New Delhi -- Singapore, 2009.
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