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Lecturer(s)
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Šebík Anton, PhDr. Mgr. Ph.D.
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Course content
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1. classic media research projects 2. focus groups 3. questionaries 4. media diaries 5 peoplemeters 6. ethnography of media organizations 7. content analysis 8. semiotic analysis 9. conversation analysis 10. mixed methods in media research 11.-12. comparative and history methods in media research 13. new trends: internet research
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Project-based instruction, Discussion, Instruction based on dialogue, Students' portfolio, Task-based study method, Individual study, Textual studies, Seminar
- Contact hours
- 52 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
- Individual project (40)
- 24 hours per semester
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| to read in English. |
| to describe the formation of sociological perspectives using sociological methods. |
| characterize the basic findings from empirical quantitative research. |
| to describe and explain basic sociological methods. |
| Skills |
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| to produce a formally acceptable professional output. |
| to actively use foreign databases of professional journals. |
| to independently apply and interpret knowledge resulting from the application of quantitative methods. |
| to use adequate terms corresponding to the terminology of the field in Czech and English. |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| to describe selected methods for analysing media contents, impacts and publics (questionary, focus group, ethnoraphy, content analysis, semiotic analysis). |
| to identify suitable posibilities for aplication of these methods. |
| theoretically justify their hypotheses. |
| Skills |
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| to aply methods on their own research problem. |
| to choose suitable combination of these methods to solve their own research problem. |
| to carry out their own research by using suitable combination of these selected methods. |
| present findings important for validity of their hypotheses. |
| to assess validity of their hypotheses. |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
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| Lecture supplemented with a discussion |
| Seminar |
| Task-based study method |
| Textual studies |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| Discussion |
| Skills |
|---|
| Lecture |
| Seminar |
| Textual studies |
| Task-based study method |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| Discussion |
| Competences |
|---|
| Seminar |
| Task-based study method |
| Discussion |
| assessment methods |
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| Knowledge |
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| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
| Skills |
|---|
| Combined exam |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
| Competences |
|---|
| Seminar work |
| Project |
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Recommended literature
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Berelson, B., Janowitz, M. Reader in Public Opinion and Communication. The Free Press, 1966.
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Boyd-Barrett, Oliver; Newbold, Chris. Approaches to media : a reader. 1st ed. London : Arnold, 1995. ISBN 0-340-65229-2.
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Buriánek, J. Sémantický diferenciál jako technika sociologického výzkumu. Sociologický časopis 6/1988. str. 645 - 656, 1988.
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Fiske, John. Introduction to communication studies. 2nd ed. London : Routledge, 1990. ISBN 0-415-04672-6.
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Hansen, Anders. Mass communication research methods. Hampshire : PALGRAVE, 1998. ISBN 0-333-61710-X.
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Jensen, Klaus Bruhn; Jankowski, Nicholas W. A handbook of qualitative methodologies for mass communication research. 1st ed. London : Routledge, 1991. ISBN 0-415-05405-2.
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Katz, E. Dvoustupňový tok komunikace: nejnovější zpráva o hypotéze. In: Jirák, J., Říchová, B. Politická komunikace a média. Praha, Karolinum, 2000.
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Klapper, J. The Effects of Mass Communication. Illinois. Glencoe, 1960.
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Neuendorf, Kimberly A. The content analysis guidebook. Thousand Oaks : Sage Publications, 2002. ISBN 0-7619-1978-3.
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Noelleová, Elisabeth. Výzkum veřejného mínění : úvod do metod demoskopie. 1. vyd. Praha : Svoboda, 1968.
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Punch, Keith F. Developing effective research proposals. London : SAGE Publications, 2000. ISBN 0-7619-6356-1.
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