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Lecturer(s)
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Šebík Anton, PhDr. Mgr. Ph.D.
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Course content
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1. Definition of basic terms 2. Differentiation of mass communication theory and media studies 3. Introduction to semiotics 4. Introduction to the history of mass media 5. Mass communication models 6. History of mass communication theories 7. Selected theories of mass communication 8. Overview of media functions in society 9. An overview of theories of the effects of mass communication 10. Models of communication. New media concept. 11. Cultural studies 12. Methods of mass communication research
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Learning activities and teaching methods
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Task-based study method, Individual study, Lecture, Seminar
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
- Preparation for comprehensive test (10-40)
- 37 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| describe and explain basic theories in social sciences |
| understand the basic concepts of social sciences |
| understand the basic paradigms of social sciences |
| understand the basic methods of social sciences |
| Skills |
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| create a formally acceptable professional output |
| actively use foreign databases of professional journals |
| use adequate terms corresponding to the terminology of the field in Czech and English |
| read scientific text in Czech and English |
| analyze a professional text in Czech and English and discuss current social problems |
| Competences |
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| N/A |
| N/A |
| learning outcomes |
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| Knowledge |
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| define basic terms and concepts of mass communication theory. |
| describe models and selected theories of mass communication. |
| specify basic periods of media developement. |
| describe selected methods of mass communication research. |
| Skills |
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| compare models of mass communication. |
| solve assignments by acquired knowledge. |
| create time line of media theories developement. |
| apply selected methods on assigned research problem |
| Competences |
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| N/A |
| N/A |
| teaching methods |
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| Knowledge |
|---|
| Lecture |
| Seminar |
| Task-based study method |
| Individual study |
| Skills |
|---|
| Lecture |
| Seminar |
| Task-based study method |
| Individual study |
| Competences |
|---|
| Lecture |
| Seminar |
| Task-based study method |
| Individual study |
| assessment methods |
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| Knowledge |
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| Written exam |
| Test |
| Continuous assessment |
| Skills |
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| Written exam |
| Test |
| Continuous assessment |
| Competences |
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| Written exam |
| Test |
| Continuous assessment |
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Recommended literature
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Dílo ve věku své technické reprodukovatelnosti).
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Benjamin, Walter. Agesilaus Santander : výbor z textů. 1. vyd. Praha : Hermann & synové, 1998.
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Eco, Umberto. Skeptikové a těšitelé. Praha : Svoboda, 1995. ISBN 80-205-0472-9.
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Giddens, Anthony. Sociologie. Praha : Argo, 1999. ISBN 80-7203-124-4.
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Hanson, Ralph E. Mass communication : living in a media world. 2nd ed. Washington : CQ Press, 2008. ISBN 978-0-87289-484-6.
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Jensen, Klaus Bruhn; Jankowski, Nicholas W. A handbook of qualitative methodologies for mass communication research. 1st ed. London : Routledge, 1991. ISBN 0-415-05405-2.
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McLuhan, Marshall. Jak rozumět médiím : extenze člověka. 2., rev. vyd. Praha : Mladá fronta, 2011. ISBN 978-80-204-2409-9.
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