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Lecturer(s)
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Šebík Anton, PhDr. Mgr. Ph.D.
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Course content
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1. relationship: society - polity - media 2. functions of political communication in the society 3. public sphere and its critiques and possible solution 4. typology of systems of political communication 5. power 6 mediation vs. medialization 7. framing and packaging 8. ideology and hegemony 9. diskurs 10. americanization/professionalization of campaigns 11. spin doctoring 12. aesteticisation a dealignment
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Learning activities and teaching methods
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Lecture supplemented with a discussion, Discussion, Instruction based on dialogue, Students' portfolio, Task-based study method, Individual study, Seminar
- Undergraduate study programme term essay (20-40)
- 40 hours per semester
- Contact hours
- 39 hours per semester
- Preparation for comprehensive test (10-40)
- 37 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
- Preparation for an examination (30-60)
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Students have to be able to read in English and are familiar with the basics of mass communication theory. |
| learning outcomes |
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| Students are able to: - define posible relations among society, polity and media - specify functions of political communication in the society - analyze examples and identify these functions - describe selected theories of political communication (americanization/professionalization of campaigns, spin doctoring, aesteticisation and dealignment) - characterize key concepts of media studies (power, mediation vs. medialization, framing and packaging, ideology a hegemony, diskurz) - identify proper possibilities of aplication of these theories and concepts - apply these theories and concepts on own research problem - define different concepts of eg. "public sphere" - explain critiques of the contemporary status of public sphere - define types of existing systems of political communication |
| teaching methods |
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| Lecture supplemented with a discussion |
| Seminar |
| Task-based study method |
| Individual study |
| Students' portfolio |
| Discussion |
| assessment methods |
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| Written exam |
| Test |
| Individual presentation at a seminar |
| Seminar work |
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Recommended literature
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Cammaerts, B., Carpentier, N. (eds.). Reclaiming the Media. Communication Rights and Democratic Media Roles. Bristol: Intellect Books, 2007.
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Iyengar, Shanto. Is anyone responsible? : how television frames political issues. Chicago : The University of Chicago Press, 1991. ISBN 0-226-38855-7.
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Iyengar, Shanto; Reeves, Richard. Do the media govern? : politicians, voters, and reporters in America. Thousand Oaks : Sage Publications, 1997. ISBN 0-8039-5606-1.
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Louw, E. The Media and political process. London : Sage Publications, 2005.
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Lukes, Steven. Power : a radical view. Houndmills : Palgrave Macmillan, 2005. ISBN 0-333-42092-6.
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McNair, Brian. An introduction to political communication. New Yor : Routledge, 2007. ISBN 978-0-415-41069-4.
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