|
Lecturer(s)
|
-
Šebík Anton, PhDr. Mgr. Ph.D.
|
|
Course content
|
1-2. basic terms and concepts (both theoretical and practical) from the area of public opinion research 3-4. history of public sphere 5-6. history of public opinion research 7-8. selected theories of public opinion and its formation 9-10. methods of public opinion research 11-12. ethic codex of WAPOR and ESOMAR
|
|
Learning activities and teaching methods
|
Lecture supplemented with a discussion, Project-based instruction, Students' portfolio, Task-based study method, Individual study, Textual studies, Seminar
- Preparation for an examination (30-60)
- 40 hours per semester
- Undergraduate study programme term essay (20-40)
- 26 hours per semester
- Contact hours
- 39 hours per semester
- Team project (50/number of students)
- 15 hours per semester
- Presentation preparation (report) (1-10)
- 10 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| KSS/MV1, and KSS/MV2, and KSS/ZS1 Ability to read in English. |
| learning outcomes |
|---|
| Students are able to: - define basic theoretical and practical terms of public opinion research (thereinafter POR( - describe history of public sphere and POR - charakterize basic theories of public opinion and its formation - describe selected methods of POR - discuss assigned seminar literature critically - write summary of their arguments on assigned literature - find relevant literature on assigned topic - define research questions and hypotheses based on literature review - choose suitable methods of POR for assessing validity of their hypotheses - aply suitable methods of POR - realize own POR - analyze results of POR - formulate relevant conclusions on the basis of analysing results - write: research question, hypotheses, and their theoretical resoning; choice of suitable methods; findings and conclusions |
| teaching methods |
|---|
| Lecture supplemented with a discussion |
| Seminar |
| Task-based study method |
| Textual studies |
| Project-based instruction |
| Individual study |
| Students' portfolio |
| assessment methods |
|---|
| Combined exam |
| Test |
| Seminar work |
| Individual presentation at a seminar |
| Continuous assessment |
| Project |
|
Recommended literature
|
-
Červenka, Jan,; Kunštát, Daniel. České veřejné mínění : výzkum a teoretické souvislosti. Praha : Sociologický ústav Akademie věd ČR, 2006. ISBN 80-7330-081-8.
-
Noelle-Neumann, E. - Petersen, H. Alle, nicht jeder. Einführung in die Methoden der Demoskopie. Berlin Springer, 1998.
-
Price, V. Public Opinion. London. Sage, 1992.
-
Splichal, S. Public Opinion. Developments and Controversies in the Twentieth Century. Oxford. Rowman & Littlefield Publ, 1999.
-
Šubrt, Jiří. Kapitoly ze sociologie veřejného mínění : teorie a výzkum. Praha : Karolinum, 2000. ISBN 80-7184-522-1.
-
Zaller, John R. The nature and origins of mass opinion. Cambridge : Cambridge University Press, 1992. ISBN 0-521-40786-9.
|