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Lecturer(s)
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Šimonová Jana, Mgr. et BcA.
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Rajchl Milan, MgA. Mgr.
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Course content
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1. Introduction to the field of study 2. Sketch, layout, print design. Compositional exercises, surface and spatial relationships 3. Vector and point graphics (Adobe Illustrator and Photoshop). Finishing with text (Adobe InDesign) 4. Character, ornament and art abbreviation 5. Scripture, Syllabus, Classification of Print Scriptures, Font family, and Scripture 6. When the font is still in writing, play with lettering, experimental typography 7. From typo to clip art 8. Accompanying printed matter 9. Current magazine, newspaper and book production 10. Pre-print preparation 11. Finalize your own project 12. Finalize your own project 13. Defense of own project, discussion, evaluation of submitted works Examples of seminar exercises: - Design of a business card, New Year's Eve, letter paper and envelope, wedding announcement. - Invitation, menu, theater program proposal. - Designs of flyer, poster. - Design of diploma, calendar, catalog.
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Learning activities and teaching methods
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- Practical training (number of hours)
- 26 hours per semester
- Individual project (40)
- 25 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| to control the basics of graphic software (Adobe Illustrator, InDesign, Photoshop). |
| Skills |
|---|
| to use the experience with the graphic editor; |
| to use the right principles of graphic design solution for classic tasks; |
| use the form in accordance with its content and purpose. |
| Competences |
|---|
| N/A |
| learning outcomes |
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| Knowledge |
|---|
| to manage advanced graphics software (Adobe Illustrator, InDesign, Photoshop). |
| Skills |
|---|
| to use the form in accordance with the content and purpose - according to the content and purpose of the print, to choose the right dynamic or static composition, to choose the appropriate types of fonts and to combine them appropriately; |
| to stylize the selected motif originally, to be unambiguous, visually distinct and easily remembered; |
| to rationally and functionally choose a balanced, harmonic or dramatic, expressive color solution; |
| to master imaginatively to develop graphical solutions in sketch variants, to respond appropriately and inventively to proofreading suggestions and prove, according to the requirements set, to make suggestions in graphically pure and formally precise definitions; |
| to apply the tasks of the applied graphics even in their pedagogical practice. |
| Competences |
|---|
| N/A |
| N/A |
| teaching methods |
|---|
| Knowledge |
|---|
| Discussion |
| Multimedia supported teaching |
| One-to-One tutorial |
| Group discussion |
| Self-study of literature |
| Field trip |
| Skills |
|---|
| Collaborative instruction |
| Students' portfolio |
| Skills demonstration |
| Individual study |
| Seminar |
| Competences |
|---|
| Field trip |
| One-to-One tutorial |
| Discussion |
| Task-based study method |
| assessment methods |
|---|
| Knowledge |
|---|
| Seminar work |
| Individual presentation at a seminar |
| Skills demonstration during practicum |
| Skills |
|---|
| Skills demonstration during practicum |
| Portfolio |
| Competences |
|---|
| Seminar work |
| Individual presentation at a seminar |
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Recommended literature
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Typo: typografie, grafický design, vizuální komunikace.. Praha: Svět tisku.
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Ambrose, Gavin. The visual dictionary of graphic design. Lausanne : AVA Publishing, 2006. ISBN 2-940373-43-4.
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Dytrtová, Kateřina; Raudenský, Martin. Ko-text : tvar, zvuk a gesto, tvůrce, učitel a žák. Vydání první. 2015. ISBN 978-80-7414-920-7.
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HLAVSA, O. Typographia. Praha: Státní nakladatelství technické literatury, 1981. ISBN 04-637-81.
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MORLEY, N. Linocut for Artists and Designers. The Crowood Press, 2016. ISBN 978-17-8500-146-8.
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NOGA, P. Odraz - text - obraz - Pavel Noga. Český Těšín: Městská knihovna, 2022. ISBN 978-80-907671-4-0.
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Petzow, Günter. Metallographic etching. 2nd ed. Materials Park : ASM International, 1999. ISBN 978-0-87170-633-1.
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PLEŠTILOVÁ, A., ROHANOVÁ, L. Na konci byla kniha. VŠUP, UMPRUM, 2021. ISBN 978-80-88308-15-7.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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Sylvestrová, Marta. Český filmový plakát 20. století. V Brně : Moravská galerie, 2004. ISBN 80-7027-125-6.
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Wlassikoff, Michel. The story of graphic design in France. Corte Madera : Gingko Press, 2005. ISBN 1-58423-220-X.
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